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She is named Serena (Japanese: セレナSerena) when she appears as a non-player character in the Generation VI games. The same name would be reused for merchandise and in the Pokémon Masters EX mobile game. Pre-release media for Pokémon X and Y referred to Serena as Yvonne (Japanese: ワイY).
In the core series games
Appearance
Serena along side her male counterpart, Calem, in concept art for Pokémon X and Y
As player character
Serena is a young girl who's appearance changes based on trainer customization. The player can choose between 3 different preset default appearances, chooseing between Serena's hair, eye and skin color. These defaults otherwise are identical. In most media and her stock art, Serena uses the default middle option, having gray eyes and long honey-blonde hair.
Serenas's hair is styled with long Honey blonde hair. Her head is covered by a red Felt Hat that has a black ribbon tied around the base. This hat is thick and has a wide brim going all the way around her scalp, folding upwards. The hat has a pair of white Wide-Frame Sunglasses with black visors. These glasses are circular in shape and end in a point towards the outsides connecting to the arms of the glasses. Serena has tall rounded eyes, having gray irises and three eye lashes on each eye. Her thin eyebrows show no color.
Her dress is a black sleeveless High-Waisted Outfit, having a deeper black collar. The dress has a red frilled skirt with 7 sections on the front and back ends, the sides being longer than the rest. The sides also have pockets. Her long black OTK Socks go up to her mid thigh, and lack any decoration on them. The black High Top shoes have darker black laces and gray soles. The sides of each foot are decorated with pink Poké Ball-like markings. Serena's bag of choice is a pink Tote Bag that opens on the top with two pink straps on the ends used to slring around one should like a purse. The bag is covered in several patched squares with a half ciricle being included in the middle.
Serena wears her black Mega Ring along her left hand. This Mega Ring is decorated with a gray symbol around the Key Stone similar to that of the Mega Evolution symbol.
As a non-playable character
Serena's appearance as an NPC is nearly identical to that of her center default player character appearance. She lacks the hat and glassses that her player counterpart would otherwise have, instead she sports a long curly Ponytail in the same Honey blonde color.
Pokémon X and Y
Seren appears both as a playable and non-playable character in Pokémon X and Y. When playing as Calem, Serena will appears as one of the player's friends and rivals.
As the protagonist
Serena is a girl living in Vaniville Town with her friends Calem, Tierno, Trevor, and Shauna. She recently moved into Vaniville Town. Her mom owns a Rhyhorn and Fletchling, the latter of which wakes Serena up at the start of the game.
As a non-playable character
Serena is a young girl who lives in Vaniville Town when the protagonist moves into town. Serena is the player's neighbor and their main rival, choosing the starter Pokémon which is super-effective to the player's. She is also the character who teaches the player and Shauna how to catch a Pokémon, catching a Bunnelby with the use of her Fletchling. Soon after, she can be seen in Santalune Forest with the other friends.
Serena is the child of two prominent Pokémon battlers, and is seen as one of the two best battlers of the group of friends, alongside the protagonist.
The next time Serena battles the player is in front of the Coumarine Gym.
When the group of friends meets up and decides to go to the haunted area in Route 14, Serena is the only one of the friends to not go to the house, claiming that she has to train. She then helps the player defeat Team Flare at the Poké Ball Factory.
The next time Serena battles the player is in front of the Anistar Gym. After the player defeats the gym, she will ask for a rematch, but cancels her challenge after Lysandre announces his plan of eradicating all life forms not a part of Team Flare. She then helps the player defeat Team Flare get to the legendary Pokémon and defeat Team Flare for good.
As the player traverses Victory Road, Serena appears by a derelict altar and demands one last battle before their final challenge.
After the player enters the Hall of Fame and battles at the Battle Maison, Serena can be battled in Kiloude City, at which point she has obtained a Mega Ring of her own. When defeated for the first time here, she will give the player an Absolite and tell the player to meet Professor Sycamore in Anistar City. She can be battled at Kiloude City once per day.
Pokémon
As the player character, Serena can have up to all 721 Pokémon available in the Kalos games. As an NPC, She uses a selection of Pokémon through out the story to battle the player, including usage of Mega Evolution.
Serena is required to pick between Chespin, Fennekin or Froakie as her first partner Pokémon. As the player, she will choose the Pokémon first, as NPC, Serena will pick the starter with the type advantage over the player.
As the player, she is also required to catch either XerneasX or YveltalY.
Required in story
First partner Pokémon
Tierno will offer Serena one of these three Pokémon at the start of the game under Professor Sycamore. Both as player character and NPC.
Serena appears alongside Calem as a trophy in the 3DS version. They are both simply referred to as Pokémon Trainer (Pokémon X & Y). Also, Jigglypuff's eighth alternate skin has it wear Serena's red Felt Hat and white Wide-Brim Sunglasses.
Trophy information
NA:We suppose it's possible you've missed out up till now, so let us explain: in Pokémon, you set out from your hometown on a Pokémon journey, catching Pokémon and fighting battles with them. In Pokémon X and Pokémon Y, you reach the next town and find yourself embroiled in a tale of... No, wait–no spoilers!
PAL:If you've been living under a rock for some years now, let us explain. In Pokémon, you start from your home town on your own Pokémon journey, catching Pokémon and fighting battles with them. In Pokémon X and Pokémon Y, you reach the next town and find yourself embroiled in a tale of... Well, we won't spoil it for you.
Serena appeared in The Visionary as Calem's rival. She and Shauna joined Calem after he had defeated Lysandre at the Team Flare Secret HQ. When Lysandre started firing the ultimate weapon, the three young Trainers fled the HQ together. Afterwards, they witnessed the weapon sinking back into the ground.
The character Yvonne Gabena, more commonly referred to as Y, is modeled after Serena. She is an aspiring Sky Trainer, having chosen to become one to oppose people's expectations of her following in her mother's footsteps as a Rhyhorn racer. She rotates through several different hairstyles throughout the X & Y arc.
Serena was introduced as a Supporter card in the Pokémon Trading Card Game during the English Sword & Shield Series (the Japanese Sword & Shield Era). It was first released in the Japanese Incandescent Arcana subset before debuting in English in the Silver Tempest expansion, with artwork by Ken Sugimori. A Full Art ultra rare and a rainbow rare version of the card with artwork by Megumi Mizutani were included in these expansions as well. The card allows the player to either discard up to three cards from their hand, then draw cards until they have five cards in hand, or switch in one of their opponent's Benched Pokémon V to the Active Spot.
Serena is also featured on the Trainer Gallery holo rare print of Braixen from the Silver Tempest Trainer Gallery.