アオイ Aoi
Overworld sprite from HeartGold and SoulSilver
Gender Female
Hometown Goldenrod City
Region Johto
Generation II, IV
Games Crystal, HeartGold, SoulSilver

Buena (Japanese: アオイ Aoi) is the host of Buena's Password Show, an independent radio broadcast introduced in Pokémon Crystal, which becomes part of the Variety Channel in HeartGold and SoulSilver. In Generation II, this radio show is only broadcast at night until midnight, and in Generation IV, the show is broadcast every three hours between 2 AM and 11 PM. The player must remember the daily password to earn a point.

In the core series games

Buena can be normally found on the second floor of the Goldenrod Radio Tower. The player can obtain her phone number by talking to her after getting thirty Blue Card points. In Generation II, when Buena makes a phone call to the player, she will tip the player off that one of the slot machines in Goldenrod Game Corner is 'lucky', and the player will win more times while playing on it compared to the other slot machines; however, she does not say which one it is.

According to her Pokégear conversations with the player, Buena has limited sense of direction. When Team Rocket take over the Radio Tower, she is shown to be terrified. If the player talks to her, she says, "Huh? Today's Password? HELP, of course!"

Buena's Password

Main article: Radio in the Pokémon world → Buena's Password

Most of the prizes awarded on Buena's radio show are rare items that can either be bought for a very high price, or not be bought at all. This makes listening to the show very valuable.


Main article: Buena/Quotes


Overworld sprite from
Generation II
Overworld sprite from
HeartGold and SoulSilver

In the manga

Pokémon Gold & Silver: The Golden Boys

Buena was briefly mentioned in Escape From The Mystery Forest!. While stuck in the illusory forest, Gold briefly caught her new Password Show on his Pokégear radio. However, the signal was quickly cut.

In Chuang Yi's English translation of the manga, she keeps her Japanese name, Aoi.


  • Buena's Pokégear title is Radio Personality.


Language Name Origin
Japanese アオイ Aoi From 葵 aoi (mallow)
English Buena From buena (Spanish for good)
Aoi* From her Japanese name
German, Spanish,
French, Italian
Buena Same as English name
Korean 규화 Gyuhwa From 규화 (葵花) gyuhwa (hollyhock; sunflower)
Chinese (Mandarin) 葵妍 Kuíyán* From 葵 kuí (mallow; sunflower) and 妍 yán (beautiful)
小葵 Xiǎo Kuí* From 葵 kuí (mallow; sunflower)
Chinese (Cantonese) 葵妍 Kwàihyìhn* From 葵 kwài (mallow; sunflower) and 妍 yìhn (beautiful)
小葵 Síu Kwàih* From 葵 kwàih (mallow; sunflower)

Non-player characters in the core series games
Johto Professor ElmProfessor OakMomEthanLyraSilverMr. PokémonEusineLanceRedKiyoBaobaMagnusEarlKurtCarrieDude
MaryBuenaRadio DirectorHaircut brothersWebsterMasterLiWilmaPrimoMaximoJetCaitlinCynthiaCameronMr. GameFelicityTeala
Team RocketGym guideGym LeadersFrontier BrainsKimono GirlsWeek SiblingsName RaterPoké SeerDay-Care CoupleProfessors' aides

  This game character article is part of Project CharacterDex, a Bulbapedia project that aims to write comprehensive articles on each character found in the Pokémon games.