Primo appears in FireRed and LeafGreen as the host of the Poké Dude Show (renamed The Show Me Show in HeartGold and SoulSilver, even though the show itself is absent from these games). This television show broadcast on the Teachy TV and is aimed at Trainers who have just begun their Pokémon journeys. Primo instructs the player on six key gameplay elements:
"All righty, here goes! Keep your eyes glued to the somewhat super Poké Dude Show!"
End of the show
"Remember, Trainers, a good deed a day brings happiness to stay!"
Pokémon HeartGold and SoulSilver
"Hello! I should be a familiar face to every Pokémon fan. I'm from the TV show, "The Show Me Show!" I am Primo, the big brother! Today, would you, one of my fans, tell me what you think of me?"
No:"You cannot possibly mean that you are not interested in the big brother...? Arrgh, that cannot be true! You are just busy right now, aren't you? This must be it! Why don't you answer my questions when you've got time for me? See you!"
Yes:"Oh my...! Is that how you feel about me?! I never thought of it that way before. By the way, how do you like the way I am so exciting and fun?"
"Truly? That gives me all-new energy so I can work even harder! Great feedback! It'll help me a lot. Thank you for your continued support!"
Giving a wallpaper
"...! You are no ordinary fan, knowing such a thing! You're a Trainer, right? I'll pull some strings for you. I think I can swing a deal to get you a new wallpaper for your PC Boxes. Make sure you keep your channel tuned to "The Show Me Show!" And don't forget about me, the big brother!"
Giving an Egg
"...! You are no ordinary fan, knowing such a thing! You are a Trainer, right? I'll pull some strings for you. I think I can swing a deal and give you this Egg. You take good care of it!"
Related cards Cards listed with a blue background are only legal to use in the current Expanded format. Cards listed with a silver background are legal to use in both the current Standard and Expanded formats.
Hironobu Yoshida once performed in a live-action version of Teachy TV, dressing up as the Poké Dude to present it. Depictions of him in various poses form the basis for the illustration for the Poké Dude promotional card.
He, his grandfather, and the Dude are the only NPCs to receive a back sprite, but not a front one.