Hironobu Yoshida

Hironobu Yoshida (Japanese: 吉田宏信; born 1972[1]) is a graphic designer who has been involved with several aspects of the Pokémon franchise for many years. Since Pokémon Yellow in 1997, Yoshida has had a hand in the development of the majority of main series Pokémon games, both as a graphic and Pokémon designer.

Hironobu Yoshida

He is credited in several of the Pokémon movies within the character design department and has illustrated a handful of cards for the Pokémon Trading Card Game. He also designed the main art for the World Championships since 2007. The Pokémon he is known to have designed include Wobbuffet, Dunsparce, and several Legendary and Mythical Pokémon such as Celebi, Rayquaza, Deoxys, and Darkrai.[2]

Additionally, he created an array of unique characters and lent his voice to some of them for the Game Boy Advance game Drill Dozer, another Game Freak title directed by fellow Pokémon designer Ken Sugimori in 2005.

He has also branched into other media, performing a live-action version of the Poké Dude Show (an in-game tutorial featured in Pokémon FireRed and LeafGreen), dressing up as Primo, the Poké Dude, and giving advice on how to do various things in the Pokémon games. He reprises this role in the song Teach Me, Poké Dude!, in which he engages a group of children in the same manner as the in-game character and provides the main vocals.



The following is a list of Pokémon designed by Yoshida.

Generation II
Wobbuffet[3][4] Dunsparce[3][4] Celebi[2][3][4]
Generation III
Rayquaza[2] Deoxys[2][5]
Generation IV
Magmortar[5] Darkrai[2]


There are 44 cards illustrated by Yoshida. For a list of cards he has illustrated, see here.


Core series games

This is a collection of core series Pokémon games that Yoshida has contributed artwork to.


Pokémon & GAME FREAK releases

Title Platform Date Position
Pokémon Yellow Version Game Boy 1998 Pokémon Design
Click Medic PlayStation 1999 Graphic Support
Pokémon Gold and Silver Versions Game Boy Color 1999 Pokémon Design
Pokémon Crystal Version Game Boy Color 2000 Pokémon Design/Pokémon Animation/Graphics Design
Pokémon Stadium 2 Nintendo 64 2000 Original Character Design
Pokémon Ruby and Sapphire Versions Game Boy Advance 2002 Main Graphic Designer/Pokémon & Graphic Designer
Pokémon Box Ruby & Sapphire Nintendo GameCube 2003 Designer
Pokémon Channel Nintendo GameCube 2003 Conceptual Character Design
Pokémon FireRed and LeafGreen Versions Game Boy Advance 2004 Graphic Designer/Pokémon Designer
Pokémon Emerald Version Game Boy Advance 2004 Graphic Designer/Pokémon Designer
Pokémon XD: Gale of Darkness Nintendo GameCube 2005 Pokémon Character Design
Drill Dozer Game Boy Advance 2005 Character Design/Graphic Design/Additional Voices
Pokémon Diamond and Pearl Versions Nintendo DS 2006 Graphic Design/Pokémon Design
Pokémon Platinum Version Nintendo DS 2008 Graphic Design/Pokémon Design
Pokémon HeartGold and SoulSilver Versions Nintendo DS 2009 Pokémon Design
Pokémon Black and White Versions Nintendo DS 2010 Pokémon Design/2-D Graphic Design (lead)/Battle Graphic Design
Pokémon Black and White Versions 2 Nintendo DS 2012 Pokémon Character Design/2-D Dot Graphics (lead)/Battle Graphics Design
Pokémon X and Y Nintendo 3DS 2013 Pokémon Characters Design/Pokémon Design Coordination/UI Graphic Design (lead)
Pokémon Omega Ruby and Alpha Sapphire Nintendo 3DS 2014 Pokémon Characters Design/UI Graphic Design (lead)
Pokémon Sun and Moon Nintendo 3DS 2016 Pokémon Characters Design/UI Graphic Design (Director)
Pokémon Ultra Sun and Ultra Moon Nintendo 3DS 2017 Pokémon Characters Design
Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! Nintendo Switch 2018 Pokémon Characters Design
Pokémon Sword and Shield Nintendo Switch 2019 Concept Design Planning Pokémon & Character Design
Pokémon Legends: Arceus Nintendo Switch 2022 Concept Art, Pokémon & Human Designs
Pokémon Scarlet and Violet Nintendo Switch 2022 Concept Art
Pokémon Scarlet and Violet: The Hidden Treasure of Area Zero Nintendo Switch 2023 Concept Art: Pokémon & Character Design


Title Date Position
Pikachu & Pichu 2001 Conceptual Character Artist
Spell of the Unown: Entei 2001 Animation Producer
Pikachu's PikaBoo 2001 Conceptual Character Artist
Pokémon Heroes: Latios & Latias 2002 Conceptual Character Artist
Jirachi: Wish Maker 2003 Conceptual Character Artist
Destiny Deoxys 2004 Conceptual Character Artist
The Mastermind of Mirage Pokémon 2006 Conceptual Character Artist
The Rise of Darkrai 2007 Original Character Design
Giratina and the Sky Warrior 2008 Original Character Design
Arceus and the Jewel of Life 2009 Conceptual Character Artist


Title Album Date Label
Teach Me! Older Brother Pokémon FireRed & Pokémon LeafGreen: Super Music Collection 2004 Msi Music, Super D


External links

Pokémon designers

Emi AndoHitoshi ArigaKanako EoHiroki FuchinoMotofumi Fujiwara
Misaki HashimotoMana IbeAsuka IwashitaTomohiro KitakazeFumie Kittaka
Yusuke KozakiKazuyuki KurashimaLee HyunJungMegumi MizutaniShigeki Morimoto
Keiko MoritsuguKensaku NabanaAtsuko NishidaYusuke OhmuraTomohiko Ohkubo
Muneo SaitōKen SugimoritakeReiko TanoueAimi TomitaKenkichi Toyama
Saya TsurutaJames TurnerTakao UnnoEmi YoshidaHironobu Yoshida