Atsuko Nishida (Japanese: 西田敦子 / にしだあつこ Nishida Atsuko) is a graphic artist who has been involved with several aspects of the Pokémon franchise since it began. She was part of the graphics team on Pulseman, one of Game Freak's most successful early titles, working alongside Pokémon creator Satoshi Tajiri and artist Ken Sugimori. During the development of the first Pokémon games, she helped design key characters and several Pokémon, notably the cuter ones as opposed to the tougher ones.
Nishida is a character designer for the mascot of the Pokémon franchise, Pikachu. She stated that first design of Pikachu looked like a vertically long daifuku rice confection with ears. She also modeled Pikachu's cheeks, which are used to store electricity, after squirrels storing food in their cheeks. Nishida is also a fan of Eevee and the Eeveelutions, having personally designed all of the Eeveelutions except for Jolteon and Flareon.
She also contributed to the conceptual design of characters that appeared in the first few Pokémon movies. Nishida has continued to work within many areas of the franchise, credited on the majority of the main series games, movies, and produced an array of original illustrations for the Pokémon Trading Card Game. She is also the illustrator for the mini-comic series titled Together with Pokémon! (Japanese: ポケモンといっしょ！) for a monthly children magazine Chara Pafe (Japanese: キャラぱふぇ).
The following is a list of Pokémon designed by Atsuko Nishida.
There are 443 cards illustrated by Atsuko Nishida, look: Illus. by Atsuko Nishida.
|Mewtwo Strikes Back||1998-07-18||Original Character Design|
|The Power of One||1999-07-17||Original Character Design|
|Pikachu & Pichu||2000-07-08||Conceptual Character Artist|
|Spell of the Unown: Entei||2000-07-08||Conceptual Character Artist|
|Mewtwo Returns||2000-12-30||Character Conceptual Design|
|Pikachu's PikaBoo||2001-07-07||Conceptual Character Artist|
|Celebi: The Voice of the Forest||2001-07-07||Conceptual Character Artist|
|The Legend of Thunder!||2001-12-30||Conceptual Character Artist|
|Pokémon Heroes: Latios & Latias||2002-07-13||Conceptual Character Artist|
|Gotta Dance!!||2003-07-19||Conceptual Character Artist|
|Jirachi: Wish Maker||2003-07-19||Conceptual Character Artist|
|Destiny Deoxys||2004-07-17||Conceptual Character Artist|
|Lucario and the Mystery of Mew||2005-07-16||Conceptual Character Artist|
|Pokémon Ranger and the Temple of the Sea||2006-07-15||Conceptual Character Artist|
|The Mastermind of Mirage Pokémon||2006-10-13||Conceptual Character Artist|
|The Rise of Darkrai||2007-07-14||Original Character Design|
|Pokémon Mystery Dungeon: Explorers of Time & Darkness||2007-09-09||Conceptual Character Artist|
|Giratina and the Sky Warrior||2008-07-19||Original Character Design|
|Arceus and the Jewel of Life||2009-07-18||Conceptual Character Artist|
|Zoroark: Master of Illusions||2010-07-10||Conceptual Character Artist|
|White—Victini and Zekrom/Black—Victini and Reshiram||2011-07-16||Conceptual Character Artist|
|Kyurem VS. The Sword of Justice||2012-07-14||Conceptual Character Artist|
|Genesect and the Legend Awakened||2013-07-13||Conceptual Character Artist|
|Hoopa and the Clash of Ages||2015-07-18||Conceptual Character Artist|
|Volcanion and the Mechanical Marvel||2016-07-16||Conceptual Character Artist|
|I Choose You!||2017-07-15||Conceptual Character Artist|
|The Power of Us||2018-07-13||Conceptual Character Artist|
|Best Wishes series||2010-09-23||Conceptual Character Artist|
|XY series||2013-10-17||Conceptual Character Artist|
|Sun and Moon series||2016-11-17||Conceptual Character Artist|
Nishida has produced illustrations for the TCG since the some of the earliest Japanese promotional cards, though her first in regular expansions was in the Team Rocket set. Nishida's style is distinctive, using an airbrush technique with a soft palette of colors that is easy on the eyes and convey the feeling that the portrayed Pokémon is at one with their environment. Light is also a large factor, using it to highlight key areas of the overall image to maintain the "soft" aspect. For a list of cards she has illustrated, go here.
Generations I, III, and VII
She is found in the Safari ZoneRBY/GO ParkPE, looking for Erik (Japanese: コージ Kōji), which may be a cameo of Kōji Nishino; he is found in Fuchsia City. In the Japanese version, they failed to meet each other due to a misunderstanding on the word "とり" (tori), which is also a pun. Erik used a bird Pokémon to arrive at Fuchsia City ("tori Pokémon" means "bird Pokémon"), while Sara is waiting for him inside the Safari Zone or GO Park ("Pokémon tori" means "obtain Pokémon").
This pun was lost in the English localizations. Additionally, in the English version of the Generation I and III games, Sara says that Erik is her boyfriend (which is not the case in the Japanese version).
- Japanese version
- "Atsuko: I asked Koji to go catch Pokémon with me... but where is he!?" (literal translation)
- "アツコ『ポケモンとりに いこうって いった のに……コージ どこなのよ！"RBYFRLG
- "アツコ『ポケモンとりに 行こうって 言ったのに…… コージ どこなのよ！"PE
- Atsuko Nishida is the only person who has been credited as a Pokémon designer in every generation.
- In an interview with the character designers of Pokémon in 2018, Nishida said that Pikachu was supposed to have a third evolution stage after Raichu, which was named "Gorochu" (Japanese: ゴロチュウ). Ken Sugimori stated that it was scrapped for game balance reasons.
- Nishida's favorite Pokémon is Charizard.
- Pikachu was a squirrel at first - Yomiuri newspaper (Japanese, images by Hinopika, overview by The Japan News)
- Pikachu is a daifuku? - Yomiuri Shimbun (Page 1) (Japanese, translation by Siliconera, excerpts by Dogasu)
- (2018) EVs. (English translation written by Anthony Madry and commissioned by Dr. Lava)
- AtsukoNishida's Tweet
- Creator Profile: The Creators of Pikachu - Pokemon.com (archived)
- Interview with Atsuko Nishida on Game Freak's website
- "What It Takes to Create a Pokémon." Interview with Ken Sugimori in Pokémon Ultra Sun & Pokémon Ultra Moon Edition: The Official National Pokédex, p. xxi
- Fun's Project interview with Atsuko Nishida (Page 2)
- Nintendo Dream Vol. 201, January 2011 (Translation by Dr. Lava)
- Nintendo Dream Vol. 204, April 2011 (Shellspider's blog, Translation by Dr. Lava)
- Fun's Project interview with Atsuko Nishida (Page 1)
- Pokémon designer interview with Famitsu, translated by the UK's Official Nintendo Magazine.
- Instagram post by Atsuko Nishida
- Atsuko Nishida's Twitter
- Atsuko Nishida's Instagram
- Creator Profile: The Creators of Pikachu | Pokemon.com (archived)