As part of the year-long 20th Anniversary of the Pokémon franchise, the Pokémon Day in 2016 saw the Virtual Console releases of the Generation I games Pokémon Red, Green, Blue, and Yellow. In Europe, Australia, and Japan, special edition Nintendo 2DS bundles were released, pre-installed with one of the Virtual Console titles; the systems are transparent, matching the color of the installed version. The Japanese bundles included a map of the Kanto region, a set of stickers based on the VC game's mascot, and a serial code for a Mew for the Generation VI games. The European and Australian bundles included a download code for a HOME Menu theme and a different sticker set. In North America, New Nintendo 3DS bundles were released, with pre-installed copies of both Red and Blue, two cover plates themed on Red and Blue, and a HOME Menu download code.
A New Nintendo 3DS cover plate was also released in Europe, Australia, and Japan, featuring in-battle sprites from Red and Blue.
In Japan, the BREAK Starter Pack was released. The set only features Generation I Pokémon and emulates the Original Era Starter Deck in design and semi-random card inclusion.
Several on-site events were held in various countries.
In Brazil, the local TCG distributor Copag sponsored tournaments held at select stores. The stores each received a kit with 55 prints of the exclusive XY PromoPikachu card, three Badge cases, three bags with the Play! Pokémon logo, and 12 Mewtwo deckboxes. Exclusive merchandise was also available at these tournaments. The promotional Pikachu card could also be obtained at RiHappy, PB Kids, BMart, and Planeta Brinquedos from February 27 to 28, when customers bought two TCG products (barring booster packs).
In South Korea, a week-long event was held at Pangyo Hyundai Department Store in Seongnam. Stamps were hidden across four areas of the department store that, when collected, rewarded customers with a Pokémon Day notebook. On the 27th and 28th, players could receive a Mew between 11 a.m. and 6 p.m. Video game and TCG tournaments were also held for the two days. A Generation I Pokémon-only "Kanto Champion" tournament was held on the 27th, while an "All Star" tournament took place the next day; only Omega Ruby and Alpha Sapphire games were permitted to be used. The "3 vs 3 Winners League" TCG tournament ran for both days and competitors received the promotional All-Night Party card. A Pokémon Mini Museum and a Pokémon Mini Attraction were also held over these two days.
In the United States, select GameStops hosted Early Access Tournaments for Pokkén Tournament, with a grand prize of a trip to the 2016 US National Championships. All stores had exclusive Mew plushes and gave customers buying any Pokémon products a Mythical Pokémon poster. Holofoil Pikachu and Magikarp cards, activity books, and a poster featuring the original 151 Pokémon were given away at Toys "R" Us stores for the day. Binders themed on the Generations TCG expansion were available for sale as well. In New York City, New York, an event was held at Nintendo New York from 9 a.m. to 5 p.m. In Los Angeles, California, the JapanLA Pop Culture Shop had a Pokémon-based pop-up shop run from Pokémon Day until March 27.
From 1 p.m. PST February 26 to 1 p.m. PST March 6, Pikachu found in Pokémon GO wore a party hat (which lasted beyond the event time). In the week leading up to Pokémon Day, the Pokémon Trading Card Game Online made extra Trainer Tokens available on the Bonus Wheel. A special Daily Bonus was also given out on the 27th.
Pokémon Masters celebrated its six-month anniversary, adding the sync pair of Red and Charizard, new story chapters and events, the Battle Villa, and a 3,000 gem log-in bonus available until March 15, 2020.
Starting February 25, 2020 and running until March 2, 2020, Pokémon GO held a Pokémon Day Celebration. To coincide with the release of Mewtwo Strikes Back—Evolution, Armored Mewtwo with Psystrike was available in five star raids, along with clone Venusaur, Charizard, and Blastoise in four star raids. Clone Pikachu also had a chance of spawning within the GO Snapshot mode. Additionally, party hat-wearing Bulbasaur, Charmander, Squirtle, Pikachu, and Eevee were available, the former three via 7 km eggs and one star raids, and the latter two in the wild. On the Raid Day on March 1, 2020, Nidorino and Gengar wearing party hats (in reference to the opening cinematic of Red and Blue) were available in two star and four star raids, respectively. The party hats have a polka dot on a solid red design to differentiate themselves from the 2017 hats. They were cancelled in Japan, Italy, and Korea due to the COVID-19 pandemic. The Shiny variants of all party hat Pokémon were also available.
New fabric pattern designs were announced based on Johto Pokémon for Pokémon Shirts, as well as the launch of shirts in children's sizes.
Pokémon of the Year
Logo for Pokémon of the Year
From February 5 until 5:59 a.m. PST on February 14, 2020, the first Pokémon of the Year vote was run in collaboration with Google. Searching Pokémon vote on Google between those dates would allow a person to choose one favorite Pokémon per category. The 890 Pokémon were split into eight categories based on the region they were first discovered (Galar was labeled "Galar, etc" to include Meltan and Melmetal). The voting results were revealed on Pokémon Day 2020:
In Japan, a dedicated Pokémon Day website launched on February 19, 2021. It displayed the live results of a Twitter hashtag-based fan vote for favorite Pokémon that ran between February 19-22, 2021. The website also includes a selection of Pokémon Trivia and information about other Pokémon Day activities. The 898 Pokémon were split once again into eight categories based on the region when they were first discovered. The voting results were revealed on February 26, 2021:
"Pokémon Day" was also the name for a series of yearly events held in various European countries such as Germany, Italy, and the Netherlands since 2004. These events were usually to promote recently released Pokémon games or movies, often with event Pokémon distributions. These events have either ceased or been replaced by Pokémon Kids Tours.
In Singapore on November 24, 2014, an event also called "Pokémon Day" was held after a soccer game between Albirex Niigata and Home United FC. The event was sponsored by Nintendo and local distributor Maxsoft, and a ShinyGengar was given away to visitors.