Pokémon 25th Anniversary

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The 25th anniversary logo

The entire year of 2021 is set to be celebrated as Pokémon's 25th Anniversary, as February 27, 2021 marked the twenty-fifth anniversary of the original Japanese release of Pokémon Red and Green and therefore the twenty-fifth anniversary of the Pokémon media franchise as a whole.

The 25th anniversary logo was revealed during the Macy's Thanksgiving Day Parade on November 26, 2020.[1]

Event distributions

A singing Pikachu was distributed to Sword & Shield games on February 25.


A Pokémon Presents was announced on February 25, 2021, and was held at midnight JST on February 27, 2021. The presentation opens with a retrospective trailer which is followed by a trailer on the upcoming New Pokémon Snap, as well as announcements on the following games, all set in the Sinnoh region.

Pokémon Brilliant Diamond and Shining Pearl

Pokémon Brilliant Diamond and Shining Pearl were announced during the February 2021 Pokemon Presents. They are remakes of the Generation IV games Pokémon Diamond and Pearl, and are slated to release on November 19, 2021 worldwide.

Pokémon Legends: Arceus

Pokémon Legends: Arceus was announced during the February 2021 Pokemon Presents. It will be released on January 28, 2022 worldwide.


Main article: P25 Music

A yearlong campaign titled P25 Music was created as a collaboration between The Pokémon Company International and Universal Music Group and Brands for the 25th anniversary. Participating artists include Katy Perry and Post Malone,[2] and J Balvin. Post Malone performed a virtual concert on Pokémon Day that was streamed on the official Pokémon Youtube and Twitch channels.

Trading Card Game

25th anniversary key art

A collection of Jumbo cards featuring starters was released throughout the year. The cards are all reprints of their respective Pokémon's first released card with the 25th Anniversary logo added. A binder to hold them was the first item released on February 26 and included the Pikachu card. First Partner Packs were released in subsequent months, with three cards per pack, ordered by generation.[3]

From February 9 in the United States, April 26 in Canada, and May 19 in the United Kingdom, McDonald's Collection 2021 was included in McDonald’s Happy Meals.[4]

Starting Pokémon Day, specially-marked General Mills cereals included mini booster packs.[5]

The expansions Celebrations, released internationally on October 8,[6] and 25th Anniversary Collection, released in Japan on October 22,[7] feature popular Pokémon and a selection of gameplay mechanics spanning the history of the Trading Card Game.


A limited edition Bear Walker skateboard was made for the anniversary. It was available for pre-order from PokémonCenter.com starting January 19.[3]

Levi Strauss & Co. and The Pokémon Company International launched the 90s-inspired Levi's x Pokémon Collection on February 15, 2021 to celebrate the anniversary.[8]

In Japan, Uniqlo launched a selecton of Pokémon "stamp" designs for use on their UTme! app between February 19 - April 30, 2021.[9]

A Mega Construx Pokémon "Celebration Pikachu" model was released by Mega Brands.[10]

Related articles

External links