One of the major features in Lilycove is the grand Contest Hall, which, in Pokémon Ruby and Sapphire, holds the Master Rank Pokémon Contests, while in Pokémon Emerald, all of the Pokémon Contests take place here. It is located in the southern half of the city, south of the Pokémon Center and west of the Cove Lily Motel. These Contests attract many Coordinators and Pokémon from around the country to watch and participate in the events. A lot of citizens are honored to have the hall located right at their doorstep. Inside, there are two reception counters and four Berry Blenders for making Pokéblocks. There are also photo frames for winning Pokémon that are painted by a skilled artist. People are also allowed to watch Pokémon Contests as they take place by going their one of two audience entrances.
In Pokémon Ruby, Sapphire, and Emerald, if the player scores high enough while at the same time winning a Master Rank Pokémon Contest, an artist will come and talk to them, saying that he has painted the Pokémon that won. After winning the Master Rank, the painter located in the Contest Hall will then paint the player's Pokémon, and put it on display in the museum. As more paintings are put up, more people come into the museum, eventually prompting the curator to give the aforesaid item.
The Cove Lily Motel is a local motel in Lilycove. It is located east of the Contest Hall. Due to the fact that Team Magma and Team Aqua were situated in Lilycove City, the city has become an unpopular tourist destination for a time, so the Cove Lily Motel has become empty. However, once the villainous teams were scared away by the player, the Game Freak staff decided to stay there, and arrive after the player beats the Champion.
The motel has a very simple layout. The lower level only contains a man watching a TV set. If the player attempts to check the TV, they will be shoved away by the man for blocking his view. The upper level contains the Game Freak staff, as it is where they are staying while in Hoenn. Players will find the Graphic Artist, the Programmer, and the Game Designer. The Game Designer will give the player the Poké Diploma after completing the Hoenn Pokédex.
Northern Lilycove is home to the Lilycove Museum, where fine art and paintings are on display. The museum is located west of the Lilycove Department Store and the western-most attraction in town. An art dealer is often seen walking around the entrance. The first floor, or the ground floor as it is known, is the main exhibition floor of the museum; there are many statues here, including a few that are replicas of real statues, as well as a few paintings. Many people wander around this floor for inspiration or to just marvel at the fantastic pieces of artwork. It is this hall that features the classical artwork of Pokémon, and the symbolization of Pokémon, while most artwork originated during the ancient times.
The curator will introduce the second floor to the player as the "special exhibit hall" and tell the player about his future plans for the design. The second floor, as the curator explains, was made for modern and vibrant artwork that features Pokémon springing forth into glorious life, a great change from the first floor which displays classical paintings, and the curator asks the player to search for suitable artwork. At first, there is nothing on this floor. However, if the player wins a Master Rank Pokémon Contest with at least 800 points, an artist will approach the player saying he's done a painting that might even look good in a museum, at which point the player will direct him to the Lilycove Museum. As more paintings are put up, more people come into the museum, and eventually, if the player accrues five paintings (one for each Contest category), the curator will be moved by gratitude to give the player a Glass Ornament for their Secret Base.
Adjacent to the museum and one of the main attractions of the city is the Lilycove Department Store, the largest store in Hoenn. The receptionist on the left welcomes visitors, and the one on the right gives out Pokémon Loto Tickets for the Pokémon Lottery Corner, with the winning number changing daily. Prizes are awarded for winning numbers, which must match any of the player's Pokémon's original Trainer's ID numbers from the last digit to the first one. The second floor is where items to fulfill Trainers' basic needs are available, such as Poké Balls, Potions, Mail, and other items. The third floor sells items that raise the stats of Pokémon, while the fourth floor sells four offensive and four defensive TMs, and the fifth floor sells furniture for Secret Bases. The rooftop has a couple of Vending Machines and hosts a random rooftop sale, which is advertised beforehand. In Pokémon Emerald, the rooftop also houses a Move Tutor, who will teach a compatible Pokémon Substitute one time only.
In Pokémon Ruby, Sapphire, and Emerald, the Pokémon Trainer Fan Club is located to the east of the Pokémon Center. Fans at the Pokémon Trainer Fan Club discuss popular Pokémon Trainers and Gym Leaders. Once the player has entered the Hall of Fame, several members of the fan club announce themselves as fans of the player. In addition to this, and before the completion of the Pokémon League, there will be other members who are fans of some non-player characters including Gym Leaders such as Norman, Elite Four members such as Glacia, and Steven, and also the most recent person to have mixed records with the player's game cartridge. Winning or losing in Link Battles respectively increases or decreases the number of members who are supporting the player.
Contest Spectacular Trainer Fan Club
In Pokémon Omega Ruby and Alpha Sapphire, the Contest Spectacular Trainer Fan Club is located to the east of the Pokémon Center. The club is filled with fans of Lisia.
The Move Deleter is located on the northern side of the city, just east of the Lilycove Department Store. He is the only Move Deleter in Hoenn. Although not a hugely important place to visit, the Move Deleter is helpful for deleting moves that can't be deleted otherwise. He is a very forgetful man, and lives alone. For no charge, the Move Deleter will make a Pokémon forget a move it knows. This is the only way for a Pokémon to forget HM moves such as Cut or Fly, besides using the Day Care. In Emerald, one must have multiple Pokémon knowing Surf in order to delete Surf on one of them. This is done so that a player will not get stuck in an area where Surf is required to continue. In addition, a Pokémon's move will not be forgotten if it is the only move it knows.
In Pokémon Omega Ruby and Alpha Sapphire, next to the entrance of the Pokémon Center is the Memory Girl, a girl who can read the memories of experiences a Pokémon had with its Original Trainer (and its most recent owner if it was traded), as well as how the Pokémon felt about the experience. These memories range from meeting the trainer for the first time, defeating wild Pokémon or Gym Leaders, using HMs outside of battle, exploring various locations, evolving, etc. A Pokémon's memory may change over time as it has new experiences with its trainer.
After that, the group decided to go grab something to eat to satisfy Ash's hunger, and following May's suggestion, they headed to a restaurant that serves omelets. However, on their way there, Pikachu wandered off, leading them to a Berry market where they met a girl by the name of Kelly and her Grumpig. Kelly revealed that she was planning to enter the Lilycove Contest and she and May bonded over their mutual interest in Pokémon Contests. Kelly then invited May and the others to her home, which is attached to a Pokéblock shop that her mother runs.
A poster for the city's Pokémon Contest showing the Lilycove Ribbon
When they arrived there, the group had lunch. Soon after, Ash decided to go out and train for the challenge awaiting him at the Mossdeep Gym. He was determined to teach Swellow the moveAerial Ace and Max accompanied him. During Ash's training session, an old man known as Vladimir the Attacker approached Ash and offered to help. Meanwhile, at the shop, May and Brock were learning how to use the Berry Blender to produce Pokéblocks.
With the audience welcomed and the judges introduced, the Appeals Round began and Vivian called the first Coordinator to perform, May. May sent out her Combusken, who despite making a good first impression with its entrance, used Fire Spin in a way that the move seemed to be out of control and risking May's safety. However, as shown in Lessons in Lilycove, May was unharmed and Combusken was able to turn the tables and end the performance nicely.
After that, Kelly took the stage and sent out her Grumpig. She proceeded to throw some Pokéblocks, which Grumpig easily manipulated with its Psychic attack. Then on Jessie's turn, she earns a high score thanks to Chimecho's Astonish. May, Kelly, and Jessie have all successfully secured a place among the talented eight Coordinators advancing to the Contest Battles. There, May defeated Jessie in the semifinals and Kelly in the finals, winning her third Ribbon.
In Judgment Day!, Ash and his friends left Lilycove City aboard a ship. It was also revealed that Lilycove's ports operate ferry services to Bomba Island and Mossdeep Island.
During the climax of this chapter, when a drought began to affect Lilycove, the Pokémon Association headquarters transformed into a blimp and flew away. Later, the Three Fires of Team Magma confronted Roxanne, Brawly and Wallace, all of which were blocking Groudon from reaching Sootopolis. They took the three Gym Leaders into drought-stricken Lilycove for their battles.