South Boulevard

South Boulevard		サウスサイド　ストリート Southside Street
"Wild Missingno. appeared!"

Location:

Lumiose City

Region:

Kalos

Generations:

VI

Location of South Boulevard in Lumiose City.

Pokémon world locations

South Boulevard (Japanese: サウスサイド　ストリート Southside Street) is a street lining the southern half of Lumiose City in the Kalos region. It connects to North Boulevard, Estival Avenue, and Vernal Avenue. This is the first part of Lumiose City that the player can explore in Pokémon X and Y, along with Vernal Avenue. The other parts are blocked until the player has defeated Team Flare at the Kalos Power Plant and watched Clemont relight the Lumiose Gym.

South Boulevard has three gates connecting it to outside routes. In the southwest is the Route 4 Gate, in the southeast the Route 5 Gate, and in the northwest the Route 13 Gate.

Places of interest

PR Video Studio

Main article: Trainer PR Video

A purple building where Trainer PR Videos can be created, located directly across from the South Boulevard Pokémon Center. PR Videos filmed here can be shared with passers-by and people who have been given the player's Nintendo 3DS Friend Code.

When the player reaches sufficient stylishness, the woman at the right counter will add new video effects for PR Videos. She will add two different sets: one if the player has at least 25 points of style, and the other for at least 90 points of style.

Sycamore Pokémon Lab

Professor Sycamore's Pokémon research lab is located directly opposite Vernal Avenue. It is here where the player can receive either Bulbasaur, Charmander, or Squirtle upon defeating Professor Sycamore in a Pokémon battle early in the game, as well as their corresponding Mega Stone. After the player enters the Hall of Fame, they can return to the lab to get the Poké Radar from one of the scientists on the second floor.

On the second floor, the player can change Rotom's forms.

Coiffure Clips

A small hairdresser located opposite the Route 5 Gate. The player can have their hair colored and styled here.

The prices and options are slightly different for male and female players. If a female player requests a styling, she may choose to have the stylist style only her front hair or all of her hair (including her front hair, as a secondary option).

Styling and color: $3,000 (♀, front style only: $2,500)
Styling: $1,500 (♀, front only: $500)
Color: $2,000

For both male and female players, the options for colors are the same. In order from lightest to darkest, they are: Blond♂/Blonde♀, Orange, Honey, Brown, and Black.

The styling options differ significantly for male and female players. If the player has at least 50 points of style, additional styling options will be available.

Male: Very Short, Short, Medium. Additional: Medium Perm
Female: Short, Bobbed, Medium, Long. Additional: Ponytail, Pigtails
Female (front): Sideswept, Bangs

At any point, instead of choosing a specific color or style themselves, the player may leave the decision to the stylist by selecting the "Surprise me" option. If this option is chosen, the stylist will pick a random style or color different from the player's current one.

Restaurant Le Nah

Interior of Restaurant Le Nah

Main article: Lumiose City restaurants

One of four restaurants in Lumiose City where the player can pay to be served a meal and the server will battle the player before each course. After finishing a meal at the Restaurant Le Nah, the player will receive a reward of up to 15 Tiny Mushrooms depending on how well the player did.

The Restaurant Le Nah is the cheapest restaurant to get into, but only offers Double Battles. It is the first restaurant the player is able to access.

Meal price	Meal types	Turns per battle	Reward for perfect meal
$3,000	Double Battle	2	15 Tiny Mushrooms

Lumi Cab

Main article: Lumi Cab

Lumi Cab is a taxi service that lets the player travel between many stops around Lumiose City for a fee; destinations that are farther away cost more. If the player has enough style, the fare will be half price. If the player does not have enough money to pay for the ride, the driver will challenge them to a battle.

From South Boulevard, fares range from $710 to $4,200 before any discount.

Gogoat Shuttle

Artwork of Calem riding the Gogoat Shuttle

Signposts located around South Boulevard, where the player can ride a Gogoat that will take them to South Boulevard East or South Boulevard West. The fare is flat at $200.

Style

Within Lumiose City, the player has a degree of style which can be raised by doing things around the city. If the player has a high style, prices may be lower, more items and services may be offered, and certain establishments may be accessible that were not before.

Increasing style

The following events can be done on South Boulevard to increase style.

Location	Event	+Style
Gogoat Shuttle	Ride a Gogoat	1
Lumi Cab	Take a cab	1
Coiffure Clips	Get any haircut or coloring	2
PR Video Studio	Create a PR Video (Must select "Create by yourself" option, not "Surprise me")	1
Restaurant Le Nah	Buy a meal	2

Style benefits

The following benefits can be attained on South Boulevard from having sufficiently high style.

Location	Benefit	Req Style
Lumi Cab	50% discount on fares	140
Restaurant Le Nah	10% meal discount	25
PR Video Studio	New video effects (Must talk to woman at right counter)	25
PR Video Studio	New video effects (Must talk to woman at right counter; if previous set has not been received, the player must re-enter the building before she will reveal the second set)	90
Café Introversion	Mr. Bonding will give Hatching Power if the player has all other O-Powers	190
Coiffure Clips	New styles Male: Medium Perm Female (full styles): Ponytail, Pigtails	50
Friseur Furfrou	New trims: La Reine, Kabuki, Pharaoh	10
Friseur Furfrou	New trims: Debutante, Matron, Dandy	50

Non-player characters

In addition to the above benefits, some NPCs will change their dialogue as the player's style increases, and several new NPCs will appear in various places (mostly cafés) around the city as well. On South Boulevard, at 25 points of style, more people will appear in Café Introversion, and at 50 points of style, more people will appear in Shutterbug Café.

Shops

Poké Mart

Left cashier

	Poké Ball
	$200

	Great Ball
	$600

	Ultra Ball^{3 Badges}
	$1,200

	Potion
	$300

	Super Potion
	$700

	Hyper Potion^{2 Badges}
	$1,200

	Max Potion^{4 Badges}
	$2,500

	Full Restore^{5 Badges}
	$3,000

	Revive^{2 Badges}
	$1,500

	Antidote
	$100

	Paralyze Heal
	$200

	Awakening
	$250

	Burn Heal
	$250

	Ice Heal
	$250

	Full Heal^{3 Badges}
	$600

	Escape Rope
	$550

	Repel
	$350

	Super Repel^{2 Badges}
	$500

	Max Repel^{3 Badges}
	$700

Right cashier

	TM78 (Bulldoze)
	$10,000

	TM76 (Struggle Bug)
	$10,000

	TM75 (Swords Dance)
	$10,000

	TM11 (Sunny Day)
	$50,000

	TM18 (Rain Dance)
	$50,000

Poké Miles

In the Pokémon Center on South Boulevard, a butler will exchange items for the player's Poké Miles.

South Boulevard Pokémon Center - Butler

	Berry Juice
	10 PM

	Moomoo Milk
	20 PM

	Full Heal
	30 PM

	Max Repel
	35 PM

	Hyper Potion
	60 PM

	Ultra Ball
	60 PM

	Ether
	120 PM

	Max Potion
	125 PM

	Full Restore
	300 PM

	Max Revive
	400 PM

	Rare Candy
	500 PM

	PP Up
	1,000 PM

Items

	Location	Games
Quick Ball ×3	From a man on 2F of the building across the street from Shutterbug Café	X Y
Timer Ball ×3	From a man on 2F of the building across the street from Shutterbug Café	X Y
Quick Claw	From a female Rising Star on the 1F of the building across the street from Shutterbug Café	X Y

Sycamore Pokémon Lab

	Location	Games
Luxury Ball ×5	2F, from a female Scientist	X Y
Poké Radar	2F, from a male Scientist on the second floor after entering the Hall of Fame	X Y
Ultra Ball	2F, from the Poké Radar Scientist, for a chain length of 1-10 Pokémon with the Poké Radar	X Y
PP Up	2F, from the Poké Radar Scientist, for a chain length of 11-20 Pokémon with the Poké Radar	X Y
PP Max	2F, from the Poké Radar Scientist, for a chain length of 21-30 Pokémon with the Poké Radar	X Y
Rare Candy	2F, from the Poké Radar Scientist, for a chain length of at least 31 Pokémon with the Poké Radar	X Y
TM54 (False Swipe)	3F, from a female Scientist after encountering at least 20 Pokémon in the Central Kalos Pokédex	X Y
Venusaurite	3F, from Professor Sycamore if Bulbasaur is chosen	X Y
Charizardite X	3F, from Professor Sycamore if Charmander is chosen	X
Charizardite Y	3F, from Professor Sycamore if Charmander is chosen	Y
Blastoisinite	3F, from Professor Sycamore if Squirtle is chosen	X Y
Oval Charm	3F, from Professor Sycamore after showing him a Pokédex with all* Kalos Pokémon seen	X Y
Shiny Charm	3F, from Professor Sycamore after showing him a complete National Pokédex	X Y

PR Video Studio

Item		Location	Games
	Lens Case	From a Punk Girl	X Y

Shutterbug Café

	Location	Games
Wide Lens	From a Backpacker after taking at least one photo at a Photo Spot	X Y
Scope Lens	From a Backpacker after taking 15 or more photos at any Photo Spot	X Y
Zoom Lens	From a Backpacker after taking 30 or more photos at any Photo Spot	X Y

Café Soleil

Item		Location	Games
	Gardevoirite	Held by the Ralts that Diantha trades to the player after entering the Hall of Fame	X Y

Pokémon

After entering the Hall of Fame, Diantha will appear in Café Soleil and offer to trade a Ralts holding Gardevoirite for one of the player's Pokémon. The Ralts will have perfect Special Attack and Speed IVs.

Pokémon

Games

Location

Levels

Rate

Gift Pokémon

	Bulbasaur

X

Y

Gift

10

One

	Charmander

X

Y

Gift

10

One

	Squirtle

X

Y

Gift

10

One

	Ralts

X

Y

Trade
Any Pokémon

5

One

A colored background means that the Pokémon can be found in this location in the specified game. A white background with a colored letter means that the Pokémon cannot be found here.

Trainers

This section is incomplete.
Please feel free to edit this section to add missing information and complete it.
Reason: Missing Lumi Cab Trainers

Alleyway

Trainer

Pokémon

During Chapter 2 of the Looker Bureau


	Preschooler Natalie スタン Stains Reward: $848

	Swinub♀	Lv.53
	No item

	Bonsly♀	Lv.53
	No item


	Preschooler Lily オヨナ Oyonnax Reward: $880

	Igglybuff♀	Lv.55
	No item


	Schoolgirl Callie ル・カネ Le Cannet Reward: $1,696

	Rapidash♀	Lv.53
	No item

	Leavanny♀	Lv.53
	No item

	Kingler♀	Lv.53
	No item


	Schoolboy Macon マコン Mâcon Reward: $1,792

	Spiritomb♂	Lv.56
	No item

During Chapter 4 of the Looker Bureau


	Suspicious Lady "???" Reward: $960

	Persian♀	Lv.60
	No item

Sycamore Pokémon Lab

Pokémon Professor

Sycamore

Lumiose City

X and Y

Reward:

$1,400

Types:
Grass	Poison

Ability:

Overgrow

Held item:

None

Bulbasaur♂ Lv.10

Tackle
Normal	Physical

Growl
Normal	Status

Leech Seed
Grass	Status

Vine Whip
Grass	Physical

Type:
Fire	Unknown

Ability:

Blaze

Held item:

None

Charmander♂ Lv.10

Scratch
Normal	Physical

Growl
Normal	Status

Ember
Fire	Special

Smokescreen
Normal	Status

Type:
Water	Unknown

Ability:

Torrent

Held item:

None

Squirtle♂ Lv.10

Tackle
Normal	Physical

Tail Whip
Normal	Status

Water Gun
Water	Special

Withdraw
Water	Status

Appearance

Game	South Boulevard
X
Y

Trivia

South Boulevard makes an appearance as a backdrop when a Pokémon from Kalos is used in the Alola Photo Club in Pokémon Ultra Sun and Ultra Moon.

Names

Language	Name	Origin
Japanese	サウスサイド　ストリート Southside Street	From southside
English	South Boulevard	From south
German	Südring	From Süd (south)
Spanish	Bulevar Sur	From sur (south)
French	Rue Méridionale	From méridionale (southern)
Italian	Corso Basso	From basso (lower)
Korean	사우스사이드 스트리트 Southside Street	Same as Japanese name