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Reason: missing information of Legends Z-A specific updates, attractions and spawns.

South Boulevard (Japanese: サウスサイドストリート Southside Street) is a street lining the southern half of Lumiose City in the Kalos region. It connects to North Boulevard, Estival Avenue, and Vernal Avenue. This is the first part of Lumiose City that the player can explore in Pokémon X and Y, along with Vernal Avenue. The other parts are blocked until the player has defeated Team Flare at the Kalos Power Plant and watched Clemont relight the Lumiose Gym.

South Boulevard サウスサイドストリート
Southside Street
"Wild Missingno. appeared!"
Recommended Level: {{{reclvl}}}
Map description: {{{mapdesc}}}
Location: Vert, Bleu and Magenta Districts in Lumiose City
Region: Kalos
Generations: VI, IX

Location of South Boulevard in Lumiose City.
Pokémon world locations

South Boulevard has three gates connecting it to outside routes. In the southwest is the Route 4 Gate, in the southeast the Route 5 Gate, and in the northwest the Route 13 Gate.

Places of interest

PR Video Studio

A purple building where Trainer PR Videos can be created, located directly across from the South Boulevard Pokémon Center. PR Videos filmed here can be shared with passers-by and people who have been given the player's Nintendo 3DS Friend Code.

When the player reaches a sufficient amount of style, the woman at the right counter will add new video effects for PR Videos. She will add two different sets: one if the player has at least 25 points of style, and the other for at least 90 points of style.

Benefit Req Style
New video effects for Trainer PR Videos
(Must talk to woman at right counter)
25
New video effects for Trainer PR Videos
(Must talk to woman at right counter; if previous set has not been received,
the player must re-enter the building before she will reveal the second set
)
90

Sycamore Pokémon Lab

Main article: Pokémon Research Lab (Kalos)

Professor Sycamore's Pokémon research lab is located directly opposite Vernal Avenue. It is here where the player can receive either Bulbasaur, Charmander, or Squirtle upon defeating Professor Sycamore in a Pokémon battle early in the game, as well as their corresponding Mega Stone. After the player enters the Hall of Fame, they can return to the lab to get the Poké Radar from one of the scientists on the second floor.

On the second floor, the player can change Rotom's forms.

In Pokémon Legends: Z-A, Mable operates the lab.

Coiffure Clips

Main article: Coiffure Clips

A small hairdresser located opposite the Route 5 Gate. The player can have their hair colored and styled here.

The prices and options are slightly different for male and female players. If a female player requests a styling, she may choose to have the stylist style only her front hair or all of her hair (including her front hair, as a secondary option).

  • Styling and color: $3,000 (, front style only: $2,500)
  • Styling: $1,500 (, front only: $500)
  • Color: $2,000

For both male and female players, the options for colors are the same. In order from lightest to darkest, they are: Blond/Blonde, Orange, Honey, Brown, and Black.

The styling options differ significantly for male and female players. If the player has at least 50 points of style, additional styling options will be available.

  • Male: Very Short, Short, Medium. Additional: Medium Perm
  • Female: Short, Bobbed, Medium, Long. Additional: Ponytail, Pigtails
  • Female (front): Sideswept, Bangs

At any point, instead of choosing a specific color or style themselves, the player may leave the decision to the stylist by selecting the "Surprise me" option. If this option is chosen, the stylist will pick a random style or color different from the player's current one.

Benefit Req Style
New styles
  • Male: Medium Perm
  • Female (full styles): Ponytail, Pigtails
50

Restaurant Le Nah

Interior of Restaurant Le Nah
Main article: Restaurant Le Nah

One of four restaurants in Lumiose City where the player can pay to be served a meal and the server will battle the player before each course. After finishing a meal at the Restaurant Le Nah, the player will receive a reward of up to 15 Tiny Mushrooms depending on how well the player did.

The Restaurant Le Nah is the cheapest restaurant to get into, but only offers Double Battles. It is the first restaurant the player is able to access.

Benefit Req Style
10% meal discount 25
Meal price Meal types Turns per battle Reward for perfect meal
$3,000 Double Battle 2 15 Tiny Mushrooms

Lumi Cab

Main article: Lumi Cab

Lumi Cab is a taxi service that lets the player travel between many stops around Lumiose City for a fee; destinations that are farther away cost more. If the player has enough style, the fare will be half price. If the player does not have enough money to pay for the ride, the driver will challenge them to a battle.

From South Boulevard, fares range from $710 to $4,200 before any discount.

Benefit Req Style
50% discount on fares 140

Gogoat Shuttle

Artwork of Calem riding the Gogoat Shuttle

Signposts located around South Boulevard, where the player can ride a Gogoat that will take them to South Boulevard East or South Boulevard West. The fare is flat at $200.

Style

Main article: Style (Lumiose City)

Within Lumiose City, the player has a degree of style which can be raised by doing things around the city. If the player has a high style, prices may be lower, more items and services may be offered, and certain establishments may be accessible that were not before.

The effects of style on this street are noted in the sections above. Additionally, the Hatching Power O-Power can be obtained at Café Introversion with high enough style:

Location Benefit Req Style
Café Introversion Mr. Bonding will give Hatching Power if the player has all other O-Powers 190

Non-player characters

In addition to the above benefits, some NPCs will change their dialogue as the player's style increases, and several new NPCs will appear in various places (mostly cafés) around the city as well. On South Boulevard, at 25 points of style, more people will appear in Café Introversion, and at 50 points of style, more people will appear in Shutterbug Café.

Shops

Poké Mart

Left cashier
Right cashier


Poké Miles

In the Pokémon Center on South Boulevard, a butler will exchange items for the player's Poké Miles.

South Boulevard Pokémon Center - Butler


Items

Item Location Games
Quick Ball Quick Ball ×3 From a man on 2F of the building across the street from Shutterbug Café  X  Y 
Timer Ball Timer Ball ×3 From a man on 2F of the building across the street from Shutterbug Café  X  Y 
Quick Claw Quick Claw From a female Rising Star on the 1F of the building across the street from Shutterbug Café  X  Y 

Sycamore Pokémon Lab

Main article: Pokémon Research Lab (Kalos) → Items

PR Video Studio

Item Location Games
Lens Case Lens Case From a Punk Girl  X  Y 

Shutterbug Café

Main article: Shutterbug Café → Items

Café Soleil

Main article: Café Soleil → Items

Pokémon

After entering the Hall of Fame, Diantha will appear in Café Soleil and offer to trade a Ralts holding Gardevoirite for one of the player's Pokémon. The Ralts will have perfect Special Attack and Speed IVs.

Pokémon Games Location Levels Rate
Gift Pokémon
Bulbasaur Bulbasaur
X Y
Gift Gift
10 One
Charmander Charmander
X Y
Gift Gift
10 One
Squirtle Squirtle
X Y
Gift Gift
10 One
Ralts Ralts
X Y
Any Trade
Any Pokémon
5 One
A colored background means that the Pokémon can be found in this location in the specified game. A white background with a colored letter means that the Pokémon cannot be found here.

Trainers

Alleyway

Trainer Pokémon
During Chapter 2 of the Looker Bureau
Preschooler Natalie
Preschooler Natalie
スタン Stains
Reward: $848
Swinub Swinub Lv.53
No item
Bonsly Bonsly Lv.53
No item
Preschooler Lily
Preschooler Lily
オヨナ Oyonnax
Reward: $880
Igglybuff Igglybuff Lv.55
No item
Schoolgirl Callie
Schoolgirl Callie
ル・カネ Le Cannet
Reward: $1,696
Rapidash Rapidash Lv.53
No item
Leavanny Leavanny Lv.53
No item
Kingler Kingler Lv.53
No item
New Schoolboy Macon
Schoolboy Macon
マコン Mâcon
Reward: $1,792
Spiritomb Spiritomb Lv.56
No item
During Chapter 4 of the Looker Bureau
Suspicious Lady "???"
Suspicious Lady "???"
Reward: $960
Persian Persian Lv.60
No item


Sycamore Pokémon Lab

Main article: Pokémon Research Lab (Kalos) → Trainers

Lumi Cab

Main article: Lumi Cab → Trainers

Special encounters

In Gen IX

During Side Mission 92: The Beldum Blockade, four uncatchable Beldum must be fought to activate a Holovator.

Beldum Lv.49
Types:
Ability:
No Ability
Held item:
None

Appearance

Game South Boulevard
X
Y
 

Trivia

  • South Boulevard makes an appearance as a backdrop when a Pokémon from Kalos is used in the Alola Photo Club in Pokémon Ultra Sun and Ultra Moon.
  • If the player gets a haircut at Coiffure Clips while Diancie is in their party, the hairdresser will note that they heard their husband murmuring that it is "The king of Mythical Pokémon".

Names

Language Name Origin
Japanese サウスサイドストリート Southside Street From southside
English South Boulevard From south
German Südring From Süd (south)
European Spanish,
Latin American Spanish
Bulevar Sur From sur (south)
French Rue Méridionale From méridionale (southern)
Italian Corso Basso From basso (lower)
Korean 사우스사이드 스트리트 Southside Street From southside
Chinese (Traditional) 南側大道 Náncè Dàdào / Nàahmjāk Daaihdouh From 南側 / 南侧 náncè / nàahmjāk (south side)
Chinese (Simplified) 南侧大道 Náncè Dàdào

Related articles

Lumiose City
Major Streets
Vernal AvenueEstival AvenueAutumnal AvenueHibernal AvenueSaison Canal

Vert District
Major Streets
Vert StreetSouth Boulevard
Areas
Vert Sectors: 123456789
Coulant WaterwayStation FrontVert Plaza
Wild zones
121117


Magenta District
Major Streets
Magenta StreetSouth BoulevardNorth Boulevard
Areas
Magenta Sectors: 123456789
Electrical SubstationQuasartico Inc.Magenta Plaza
Access to: Lysandre LabsLumiose Sewers
Wild zones
791418


Jaune District
Major Streets
Jaune StreetNorth Boulevard
Areas
Jaune Sectors: 123456789101112
Saison CanalsideJaune Plaza
Wild zones
68111519


Other locations

Centrico Plaza
Wild zones
20


Points of interest
Prism Tower

See also
Battle zoneWild zoneHair SalonLumi Cab
Access to
Hyperspace Lumiose
Points of interest in Pokémon X & Y
Battle InstituteJuice ShoppeLumiose Gym
Kalos
Settlements
Vaniville TownAquacorde TownSantalune CityLumiose City (Nav) • Camphrier TownCyllage City
Ambrette TownGeosenge TownShalour CityCoumarine CityLaverre CityDendemille TownAnistar City
Couriway TownSnowbelle CityPokémon LeagueKiloude City
Routes
12345678910111213141516171819202122
Landmarks
Santalune ForestChamber of EmptinessPrism TowerParfum PalaceBattle ChateauBerry fieldsConnecting CaveGlittering CaveReflection Cave
Tower of MasteryAzure BaySea Spirit's DenKalos Power PlantPoké Ball FactoryLost HotelFrost CavernLysandre Labs
Team Flare Secret HQTerminus CavePokémon VillageVictory RoadBattle MaisonFriend SafariUnknown Dungeon
This article is part of Project Locations, a Bulbapedia project that aims to write comprehensive articles on every location in the Pokémon world.