The Kalos region has its Pokémon Fan Club located in Laverre City. The Pokémon Fan Club is an organization spread throughout the Pokémon world, with at least one Club House in nearly every region. The Fan Club is basically a place for people to meet and chat about their favorite Pokémon and to show off their collections to each other. In general, the members are usually more oriented to unevolved, cute Pokémon.
In the house next to the Pokémon Fan Club, there is a lady who can tell which Pokémon were with the player when they beat a Gym by looking at its corresponding Badge.
In the northeastern part of town is a café the player pays to enter. Daily, patrons inside will show off a Pokémon that is indexed by the Pokédex if previously unseen. More Pokémon may be seen depending on where the player chooses to sit, including Legendary Pokémon. If the player has seen every Pokémon available inside the Café, the waiter will comment and ask if they are sure about paying to come in. If the player decides not to enter, the waiter will tell the player that he will make the Café into something they will love by their next visit. Similar cafés can be found in Cyllage City and Anistar City.
Laverre City was first officially shown in A Fashionable Battle!, where Ash and his friends arrived at the city for Ash's sixth Gym match. They, however, found out it wasn't possible for Valerie, the Gym Leader, to have a Gym battle as a fashion show as scheduled for the day. At the Laverre Gym, Clemont met up with Sawyer again with Ash, Serena and Bonnie meeting him for the first time. Ash and Sawyer then had a Double Battle, but it was interrupted by the commotion of the fashion show. At the fashion show, Sawyer had a battle against Valerie, but lost. In Fairy-Type Trickery!, Ash had his Gym battle with Valerie and won, earning the Fairy Badge. In Rivals: Today and Tomorrow!, Ash and his friends remained in Laverre City to help Sawyer search for his missing notebook. After retrieving Saywer's notebook from Team Rocket, Ash and Sawyer had three-on-three battle which Ash won. Afterwards, the group separated from Sawyer and headed for Dendemille Town.
In the manga
In the Pokémon Adventures manga
After failing to stop Team Flare from transporting Xerneas' dormant form to their base, the X & Y chapter's main quintet went to Laverre City. There, as the city's hospital took in Vaniville residents left unconscious by mind control, the quintet's Pokémon received special training from Gurkinn. A while later, X, using clues that a wild Klefki gathered, decided to leave for Team Flare's headquarters by himself.
The clock on the tree behind the Laverre Gym has 13 hours shown on it. Which may be a reference to the Witching Hour or the Devil's hour when black magic or supernatural creatures were said to appear and be at their most powerful. Some also believe that the 13th hour is when the fairy realm and the human realm come together.
This city represents Lille, the fourth biggest city and the industrial capital of France, as well as the industrial past of the North region with Roubaix and Tourcoing.