The Kalosregion has its Pokémon Fan Club located in Laverre City. The Pokémon Fan Club is an organization spread throughout the Pokémon world, with at least one Club House in nearly every region. The Fan Club is basically a place for people to meet and chat about their favorite Pokémon and to show off their collections to each other. In general, the members are usually more oriented to unevolved, cute Pokémon.
In the house next to the Pokémon Fan Club, there is a lady who can tell which Pokémon were with the player when they beat a Gym by looking at its corresponding Badge.
In the northeastern part of town is a café the player pays to enter. Daily, patrons inside will show off a Pokémon that is indexed by the Pokédex if previously unseen. More Pokémon may be seen depending on where the player chooses to sit, including Legendary Pokémon. If the player has seen every Pokémon available inside the Café, the waiter will comment and ask if they are sure about paying to come in. If the player decides not to enter, the waiter will tell the player that he will make the Café into something they will love by their next visit. Similar cafés can be found in Cyllage City and Anistar City.
In A Fashionable Battle!, Ash and his friends arrived in Laverre City for Ash's sixth Gym match. However, they learned the Laverre Gym was hosting Valerie's fashion show for her latest designs that day. Clemont also re-encountered one of his former Gym challengers, Sawyer, with the others meeting him for the first time. As they waited for their Gym matches, Ash and Sawyer decided to have a Double Battle in the meantime, but it was interrupted by the fashion show. At the fashion show, Valerie invited Sawyer onto the stage for a battle, though he lost.
In Rivals: Today and Tomorrow!, Ash and his friends remained in Laverre City to help Sawyer search for his missing notebook. After retrieving Saywer's notebook from Team Rocket, Ash and Sawyer had a three-on-three battle, which Ash won. Afterwards, the group headed for their next destination, while Sawyer left for Coumarine City.
Laverre City first appeared in PS577, where, following the battle against Team Flare on Route 8, X and his friends retreated there to train. While their battle had resulted in Korrina freeing the citizens of Vaniville Town from Team Flare's mind control, Korrina herself had been injured and gotten her Key Stone stolen by Celosia, and Team Flare had succeeded in transporting Xerneas to their base to power the ultimate weapon. X, blaming his overconfidence during the battle of these failures, shut himself off from his friends while they engaged in some battle training with Gurkinn. Korrina and the Vaniville Town citizens, meanwhile, were brought to the Laverre General Hospital to recover. Since all the Vaniville Town residents were in a coma, none of them could tell where Team Flare's base was located.
While isolating himself, X suddenly received a telepathic message from Xerneas, encouraging him to keep moving on and resist the urge of separating himself from others. Following this, a wildKlefki brought X Clemont's glasses, which were displaying an image of Geosenge Town. Remembering that Clemont's glasses feature whatever the camera on his Aipom Arm sees, combined with the facts that Clemont had disappeared some time earlier and this same Klefki had been seen following Y's mother when she had been taken away by Team Flare, X realized that Team Flare's base was in Geosenge Town, prompting him to depart there at once.
The clock on the tree behind the Laverre Gym has 13 hours shown on it. This may be a reference to the Witching Hour or the Devil's hour, when black magic or supernatural creatures were said to appear and be at their most powerful. Some also believe that the 13th hour is when the fairy realm and the human realm come together.
This city represents Lille, the fourth biggest city and the industrial capital of France, as well as the industrial past of the North region with Roubaix and Tourcoing.