The Johto Festival (Japanese: ジョウトフェスタ Johto Festa) is an anime-exclusive event organized by Khoury's father with the purpose of promoting the culture of Johto to people living in other regions. In Sinnoh, the event was hosted in an unnamed town close to Lilypad Town.
One of the events in the Johto Festival is a battling exhibition. If one wins, they will receive a prize. Dawn was invited by Lyra to challenge her, and won against her Chikorita with Piplup. Her prize was an Egg that hatched into a Cyndaquil.
Another part of the Johto Festival is stands with free food from Johto, such as a Moomoo Milk stand. The stand run by Khoury and his dad sells Apricorns, Apricorn Boxes, Berry Pots, Rage Candy Bars, and Apriblenders.
During the festival, a video featuring Lyra is played on a giant screen informing those at the festival about cities and landmarks in Johto, such as Ecruteak City, the Burned Tower, and the Olivine City Lighthouse.