It was first mentioned in Barry's Busting Out All Over!, when Dawn remembered that Barry once sang a duet in the event. In Three Sides to Every Story!, it was revealed that Johanna had been elected to be the chairperson of the most recent festival. She along with Sayer, Cara, and Izzy were in charge of organizing the attractions and stalls.
Dawn returned home with her friends to attend the festival. The group arrived in Twinleaf Town in Strategy Begins at Home! and stayed there until Challenging a Towering Figure!. A disguised Team Rocket trio also took part in the event, working for Sayer.
Professor Oak's lecture
It was revealed in Strategy Begins at Home! that Professor Oak would be attending the festival as a special guest. In A Faux Oak Finish!, he was shown to have traveled all the way from Pallet Town in order to give a lecture on "the interrelation of Pokémon and Evolutionary stones" on the first day of the festival. However, people began filling the Twinleaf Auditorium to capacity and Professor Oak had yet to arrive. The festival committee—formed by Johanna, Izzy, and Cara—started to worry and so Ash and his friends volunteered to go search for Professor Oak.
The group soon discovered that, while heading to Twinleaf Town, Professor Oak's car got a flat tire, forcing him to make a stop near a marshland. Meanwhile at the Twinleaf Auditorium, James disguised himself as Professor Oak as part of a scheme to steal the Pokémon belonging to the attendees. Once the car was repaired and Professor Oak arrived at the auditorium, a confusion ensued involving the real Professor Oak and the faux one. Then a little boy in the audience posed a challenge that only a true Pokémon Professor would be able to answer. After helping the boy with his Tyranitar, Professor Oak proceeded to deliver his lecture.
Festival Battle Challenge
- Main article: Festival Battle Challenge
The main event of the festival is a tournament called the Festival Battle Challenge, which consists of Single Battles. The winning Trainer is awarded with a gold trophy and given the opportunity to battle Tower Tycoon Palmer from Sinnoh's Battle Tower. The tournament, which took place in Challenging a Towering Figure!, was emceed by Johanna and the battles were refereed by Sayer. Among the participants were Ash, Dawn, Brock, and Barry.
Food stalls and contest booths
The festival had many different food stalls and contest booths that were supervised by Sayer. One of the booths was given to Brock and another to the Team Rocket trio. In Historical Mystery Tour!, a rivalry between Team Rocket's Goldeen Scoop Game and Brock's booth occurred due to Team Rocket's being much more successful.
There was also a singing competition at the end of the festival in which Barry took part.
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