When used from the Bag in a wild encounter, it attempts to catch the wild Pokémon. If the encounter is a fishing encounter, it has a 3×GSCHGSS/5×SMUSUMcatch rate modifier; otherwise, it has a 1× modifier. If used on an Ultra Beast, the catch rate modifier is instead always set to 0.1×.
The Lure Ball cannot be used in situations in which Poké Balls cannot be used, such as in wild battles with two or more opponents currently present or against a trial Pokémon. If used in a Trainer battle, the opposing Trainer will bat the ball away, wasting the item.
In The Totodile Duel, Ash and Misty both wanted to catch a wildTotodile, and simultaneously threw their Lure Balls at it. One of the Lure Balls caught it, but it was unclear whose Ball it was. As Ash and Misty both wanted Totodile for themselves, Brock declared a match to decide who would get to keep it. In the end, Ash won the match, allowing him to keep Totodile, while Misty kept the remaining Lure Ball.
Debuting in the Skyridge expansion, the Lure Ball is different from the basic Poké Balls in that it draws from the discard pile rather than the deck. For each heads flipped, with a maximum of three, an Evolution card can be returned from the discard pile and put into the hand. It has not appeared since.
In Pokémon HeartGold and SoulSilver and the TCG, Lure Balls are shown to have a green outer coloring; however, in official artwork and the anime, they are shown to have a blue outer coloring. In later games, the Lure Ball's color is changed to the official blue color.