Max Lure

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Reason: Mechanics of rare spawns

The Max Lure (Japanese: ゴールドコロン Gold Cologne) is a type of item introduced in Pokémon: Let's Go, Pikachu! and Let's Go, Eevee!.

Max Lure
Gold Cologne
Bag Max Lure Sprite.png
Max Lure
Pokémon Global Link artwork
Introduced in Generation VII
Generation VII Bag Items pocket icon.png Items

The Lure and Super Lure are weaker versions of this item.

In the core series games


Games Cost Sell price
PE $900 $450


When used from the Bag in the overworld, it increases encounter rates of rarer wild Pokémon, including Shiny Pokémon, for 250 steps. It also causes all wild Pokémon spawned to have a level 1 greater than the highest level normally in the area (for example, if an area's wild Pokémon normally range from level 3 to level 5, all wild Pokémon will be level 6 instead).


Games Description
PE A glass bottle of perfume that makes rare Pokémon more likely to appear. It lasts longer than a Super Lure.


Games Finite methods Repeatable methods
PE Route 12, Silph Co., Pokémon Mansion, Cerulean Cave All Poké Marts (after obtaining 6 Badges)
Hidden recurring item (Underground Path (Kanto Routes 5–6), Underground Path (Kanto Routes 7–8))

In other languages

Language Title
Chinese Cantonese 黃金香水 Wòhnggām Hēungséui
Mandarin 黃金香水 / 黄金香水 Huángjīn Xiāngshuǐ
  French Parfum Max
  German Top-Lockparfüm
  Italian Profumo Max
  Korean 골드코롱 Gold Cologne
  Spanish Colonia Máxima

  This item article is part of Project ItemDex, a Bulbapedia project that aims to write comprehensive articles on all items.