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Reason: Mechanics of rare spawns

Not to be confused with Lure Modules

The Lure (Japanese: むしよせコロン Bug Attractant Cologne) is a type of item introduced in Pokémon: Let's Go, Pikachu! and Let's Go, Eevee!.

Attractant Cologne
Bag Lure Sprite.png
Pokémon Global Link artwork
Introduced in Generation VII
Generation VII Bag Items HGSS pocket icon.png Items

The Super Lure and Max Lure are stronger versions of this item.

In the core series games


Games Cost Sell price
PE  400  200


When used from the Bag in the overworld, it increases encounter rates of rarer wild Pokémon, including Shiny Pokémon, for 100 steps. It also causes all wild Pokémon spawned to have a level 1 greater than the highest level normally in the area (for example, if an area's wild Pokémon normally range from level 3 to level 5, all wild Pokémon will be level 6 instead).


Games Description
PE A glass bottle of perfume that makes rare Pokémon more likely to appear.


Games Finite methods Repeatable methods
PE Routes 3, 11, 12, and 25, Viridian Forest, Underground Path (Kanto Routes 5–6) All Poké Marts (after obtaining 2 Badges), Celadon Department Store
Underground Path (Kanto Routes 5–6), Underground Path (Kanto Routes 7–8)

In the anime

Pokémon Evolutions

A Lure briefly appeared in The Discovery in Green's Bag.

In other languages

Language Title
Chinese Cantonese 引蟲香水 Yáhnchùhng Hēungséui
Mandarin 引蟲香水 / 引虫香水 Yǐnchóng Xiāngshuǐ
  French Parfum
  German Lockparfüm
  Italian Profumo invito
  Korean 벌레유인코롱 Beolle Yu-in Cologne
  Spanish Colonia

  This item article is part of Project ItemDex, a Bulbapedia project that aims to write comprehensive articles on all items.