Ash opens the door to Mallow’s family restaurant, Aina’s Kitchen only to receive a face full of flour. Abe was preparing for the annual Alola Bread Festival when he injured his back whilst carrying sacks of flour. Mallow’s older brother, Ulu and his Lickitung appears at the restaurant entry, to everyone’s shock. Mallow enthusiastically greets her brother. Ulu meets Ash, Rotom Pokédex, Pikachu, Poipole and the now evolved Steenee for the first time. Ulu announces he wishes to compete in the Alola Bread Festival, with the year’s theme being bread that both Pokemon and people can eat. The festival also offers a prize, a luxury liner cruise around Alola. Mallow serves lunch to Ash and her father, and Steenee is see carrying dirty dishes. Suddenly a girl in a pink maid outfit and her Alolan Raichu enter the kitchen to pick up a lunch order. Ash is startled, and quickly realises it is Nina, whom he met in Racing to a Big Event!. Ulu is ecstatic to see Nina, he looks up at her whilst sitting down on one knee, making her slightly uncomfortable. Mallow returns from the kitchen with Nina’s order, interrupting Ulu’s gazing. Nina leaves shortly after, stating she looks forward to seeing Ulu’s bread baking skills much to his delight. Ulu goes on to fantasise marrying Nina.Meanwhile Team Rocket notice a poster for the festival and decide to enter because of the luxury cruise prize for the winner.
Some time passes and Mallow’s other classmates arrive at Aina’s Kitchen. Sophocles, Lana and Kiawe are familiar with Ulu and Lickitung, and Lillie introduces herself. The group are keen to try some of Ulu’s cooking. They all take one bite, with Kiawe, Ash, Pikachu and Steenee finding the bread sour, though everyone else finds it sweet. Ulu used the Grepa Berry in his bread, leading to the inconsistency in sample taste. To solve the dilemma Ulu gets Lickitung to sort the sour from the sweet grepa berries. He quickly washes them, handing Kiawe one. To Kiawe’s delight, the grepa berry is sweet, though he is also frustrated that Ulu did not get Lickitung to sort the berries out before making the bread samples.
The Alola Bread Festival has begun. Several bakery stalls are set up with various breads including glazed varieties. Team Rocket’s stall is a red food van selling honey glazed bagels, proving popular with the crowd. In the meantime Ash and friends arrive at Ulu’s empty stall to find a worried Mallow and shutdown Ulu. Mallow explains that Ulu became love-struck after Nina came to visit the stall, in his dazed state Ulu sent all of the sweet grepa berries flying into a nearby Snorlax’s mouth. Losing the vital ingredient and pressure to impress Nina with his baking skills, Ulu is crippled. Mallow suddenly remembers that there is a large amount of the sour grepa berries left over at Aina’s Kitchen. Mallow suggests a sour jam would work well with Ulu’s bread, this revelation inspires some hope in Ulu. Kiawe collects the berries using his Charizard. And the rest of the crew help Ulu to wash the berries, kneed the dough and Turtonator’s flame helps with the pan baking, Mallow takes care of the jam, adding Steenee’s Sweet Scent to the mix. The hot jam is used as a glaze over Ulu’s baked bread. Team Rocket’s customers abandon them for Ulu’s creation, which quickly sells out. Nina arrives at Ulu’s stall thanking him for the delicious bread before introducing her fiancé, a man who attended her store on a daily basis. The revelation leaves Ulu dumbfounded and everyone feeling sympathy for him. Before Ulu can get too deep in his grief an announcement comes through alerting all participants that the result of the festival is about to be revealed, with everyone except Ulu and Steenee heading towards the awards stage. Steenee offers Ulu some much needed encouragement, with the two smiling at each other.
The judge announced the result, with Ulu and his Alolan Jam Bread winning the Alola Bread Festival. Mallow goes on stage to receive the golden trophy, resembling a baguette with a chef’s hat, whilst the audience claps. In the midst of her speech thanking friends and family, Mallow notices Ulu’s absence in the crowd. She pauses for a moment, and Steenee appears with a hand-written note from Ulu announcing he will continue his training journey.
Ulu and his Lickitung, with bags and cooking equipment packed, have since boarded a ship heading towards the sunset to continue his quest to become the world’s best chef.
