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January 2003 - January 2006
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The PLAY Promotional cards are a series of Japanese promotional cards released exclusively through the Pokémon Players Club, which replaced the original Pokémon Fan Club in January 2003. By attending weekly sessions, much like the Pokémon League outside of Japan, members could earn experience points (EXP) via several actions (see below) and work towards earning promotional cards. Each of these cards have a PLAY suffix and the Pokémon Players Club logo as an expansion symbol.
With the beginning of the third season (January 2005), the EXP structure was changed, and each EXP prize target was assigned a level. New members would start at Lv.1 (1000 EXP), with the maximum at Lv.10 (70,000 EXP). This change introduced the Shiny forms of the Eeveelution family as prizes, well known in the community for being extremely difficult to fully complete. Members reaching Lv.7 (20,000 EXP) became 'ex-Members' (a reference to Pokémon-ex) and could purchase exclusive Players Club goods, and gain preferential entry into qualifiers for the TCG World Championships.
