Project Snorlax

554Darumaka.png The subject of this article has no official English name.
The name currently in use is the official English translation of the Japanese name.

Project Snorlax[1] (Japanese: プロジェクトカビゴン Project Kabigon) is a campaign launched by The Pokémon Company in 2023 that focuses on Snorlax. It includes various social media campaigns, entertainment products, and advertisements. It is the third such campaign to be launched by The Pokémon Company, after Project Eevee in 2017 and Project Piplup in 2021.

Project Snorlax logo
Text-only Project Snorlax logo

Background

Focusing on the titular Sleeping Pokémon, Project Snorlax launched on March 17, 2023, which coincides with World Sleep Day for that year. According to the official Twitter announcement, Project Snorlax aims to present the "cuteness, coolness, and loveliness" of Snorlax.[2][3] Project Snorlax has a dedicated website, as well as Twitter and Instagram accounts.

Events

Snorlax Goes All Out Week

Snorlax Goes All Out Week logo

Snorlax Goes All Out Week (Japanese: カビゴンがほんきをだすWEEK Kabigon Goes All Out WEEK) is a week-long event running from June 22 to June 28, 2023. A new Snorlax-related content or promotional material was released every day of the week.

The event name is a reference to Snorlax's Z-Move, Pulverizing Pancake (Japanese: ほんきをだすこうげき Go All Out Attack).

June 22, 2023

A short trailer showcasing Snorlax's appearance in The Hidden Treasure of Area Zero DLC for Pokémon Scarlet and Violet was released.

By @PokemonCoJp
This video is not available on Bulbapedia; instead, you can watch the video on YouTube here.


June 23, 2023

A short film titled (Japanese: おはよう、カビゴン。 Good Morning, Kabigon.) was released. It tells the story of a woman's chance encounter with a Snorlax when she returned to her hometown.

By @PokemonCoJp
This video is not available on Bulbapedia; instead, you can watch the video on YouTube here.


June 24, 2023

Kabigon's Dream Gourmet teaser image by Taku Kuwabara

A manga series titled (Japanese: カビゴンの夢グルメ Kabigon's Dream Gourmet) was announced. The manga is authored by Taku Kuwabara, the writer and illustrator of the manga series Drifting Dragons, and the first chapter was released in Fall 2023.

June 25, 2023

050Diglett.png This section is incomplete.
Please feel free to edit this section to add missing information and complete it.

June 26, 2023

050Diglett.png This section is incomplete.
Please feel free to edit this section to add missing information and complete it.

June 27, 2023

Snorlax appears in a video uploaded to the official Japanese Pokémon Trading Card Game YouTube channel, known as Pokémon Card Channel. The hosts battle using decks that utilize various Snorlax cards.

By ポケモンカードチャンネル
This video is not available on Bulbapedia; instead, you can watch the video on YouTube here.


June 28, 2023

A teaser for Pokémon Sleep was uploaded, showcasing Snorlax, the game mascot, living inside the smartphone app. The video is narrated by Kenjirō Ishimaru.

By @PokemonCoJp
This video is not available on Bulbapedia; instead, you can watch the video on YouTube here.


December 8th, 2023

A four-part short series featuirng Snorlax and Cubone was uploaded.

LINE stickers

A series of LINE stickers were released on January 18, 2024, as part of Project Snorlax, known as Jolly Snorlax Stickers. (Japanese: ようきなカビゴン!) They were drawn by kumamine.[4]

Snorlax is bringing a whole bunch of cheer to this sticker set as part of Project Snorlax! The illustrator kumamine has created uncharacteristically jolly Snorlax that are sure to brighten your chats!


LINE Sticker Set Jolly Snorlax-1.png LINE Sticker Set Jolly Snorlax-2.png LINE Sticker Set Jolly Snorlax-3.png LINE Sticker Set Jolly Snorlax-4.png LINE Sticker Set Jolly Snorlax-5.png
LINE Sticker Set Jolly Snorlax-6.png LINE Sticker Set Jolly Snorlax-7.png LINE Sticker Set Jolly Snorlax-8.png LINE Sticker Set Jolly Snorlax-9.png LINE Sticker Set Jolly Snorlax-10.png
LINE Sticker Set Jolly Snorlax-11.png LINE Sticker Set Jolly Snorlax-12.png LINE Sticker Set Jolly Snorlax-13.png LINE Sticker Set Jolly Snorlax-14.png LINE Sticker Set Jolly Snorlax-15.png
LINE Sticker Set Jolly Snorlax-16.png LINE Sticker Set Jolly Snorlax-17.png LINE Sticker Set Jolly Snorlax-18.png LINE Sticker Set Jolly Snorlax-19.png LINE Sticker Set Jolly Snorlax-20.png
LINE Sticker Set Jolly Snorlax-21.png LINE Sticker Set Jolly Snorlax-22.png LINE Sticker Set Jolly Snorlax-23.png LINE Sticker Set Jolly Snorlax-24.png LINE Sticker Set Jolly Snorlax-25.png
LINE Sticker Set Jolly Snorlax-26.png LINE Sticker Set Jolly Snorlax-27.png LINE Sticker Set Jolly Snorlax-28.png LINE Sticker Set Jolly Snorlax-29.png LINE Sticker Set Jolly Snorlax-30.png
LINE Sticker Set Jolly Snorlax-31.png LINE Sticker Set Jolly Snorlax-32.png LINE Sticker Set Jolly Snorlax-33.png LINE Sticker Set Jolly Snorlax-34.png LINE Sticker Set Jolly Snorlax-35.png
LINE Sticker Set Jolly Snorlax-36.png LINE Sticker Set Jolly Snorlax-37.png LINE Sticker Set Jolly Snorlax-38.png LINE Sticker Set Jolly Snorlax-39.png LINE Sticker Set Jolly Snorlax-40.png

Today's Snorlax

Throughout Project Snorlax's run, various posts on social media often included new artwork featuring the Pokémon, known as "Today's Snorlax".

Project Snorlax Construction Obstruction.jpg
"Construction Obstruction"
Project Snorlax Drum Kit.jpg
"Drum Kit"
Project Snorlax Sleepy.jpg
"Sleepy"
Project Snorlax Sleeping while Eating.jpg
"Sleeping while Eating"
Project Snorlax Leftovers.jpg
"Leftovers"
Project Snorlax Forest Sleeping.jpg
"Forest Sleeping"
Project Snorlax Berry Pattern.jpg
"Berry Pattern"
Project Snorlax A Lovely Smile.jpg
"A Lovely Smile"
Project Snorlax Make You Happy.png
"Make You Happy"
Project Snorlax Pokémon in a Dream.jpg
"Pokémon in a Dream"
Project Snorlax Serious Battle.png
"Serious Battle"
Project Snorlax UNIMO Mall Collaboration Art.png
UNIMO Mall Collaboration Art
Project Snorlax Sleep Tight with Munchlax.jpg
"Sleep Tight with Munchlax"[5]

Sleeping with Snorlax

The social media accounts for Project Snorlax would also include artwork of various Pokémon sleeping with Snorlax, all drawn by momo irone[6].

Project Snorlax Sleeping with Abra.jpg Project Snorlax Sleeping with Baby Pokémon.jpg Project Snorlax Sleeping with Diglett.jpg Project Snorlax Sleeping with Eevee.jpg
Abra Baby Pokémon Diglett Eevee
Project Snorlax Sleeping with Joltik.jpg Project Snorlax Sleeping with Komala.jpg Project Snorlax Sleeping with Munchlax.jpg Project Snorlax Sleeping with Pikachu.jpg
Joltik Komala Munchlax Pikachu
Project Snorlax Sleeping with Slakoth.jpg Sleeping with Snorlax - Sprigatito.jpg Project Snorlax Sleeping with Swinub.jpg Project Snorlax Sleeping with Tatsugiri.jpg
Slakoth Sprigatito Swinub Tatsugiri
Project Snorlax Sleeping with Greavard.jpg Project Snorlax Sleeping with Fuecoco.jpg Project Snorlax Sleeping with Maushold.jpg Project Snorlax Sleeping with Fidough.jpg
Greavard Fuecoco Tandemaus & Maushold Fidough
Project Snorlax Sleeping with Quaxly.jpg Project Snorlax Sleeping with Mabosstiff Family.jpg Project Snorlax Sleeping with Tinkaton.jpg Project Snorlax Sleeping with Iron Bundle.jpg
Quaxly Munchlax, Maschiff & Mabosstiff Tinkatink & Tinkaton Iron Bundle
Project Snorlax Sleeping with Clodsire Family.jpg Project Snorlax Sleeping with Gimmighoul Family.jpg
Wooper & Clodsire Gimmighoul & Gholdengo

References

External links

Project Mass Media logo.png This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media.