Project Snorlax
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The subject of this article has no official English name. The name currently in use is the official English translation of the Japanese name. |
Project Snorlax[1] (Japanese: プロジェクトカビゴン Project Kabigon) is a campaign launched by The Pokémon Company in 2023 that focuses on Snorlax. It includes various social media campaigns, entertainment products, and advertisements. It is the third such campaign to be launched by The Pokémon Company, after Project Eevee in 2017 and Project Piplup in 2021.
Background
Focusing on the titular Sleeping Pokémon, Project Snorlax launched on March 17, 2023, which coincides with World Sleep Day for that year. According to the official Twitter announcement, Project Snorlax aims to present the "cuteness, coolness, and loveliness" of Snorlax.[2][3] Project Snorlax has a dedicated website, as well as Twitter and Instagram accounts.
Events
Snorlax Goes All Out Week
Snorlax Goes All Out Week (Japanese: カビゴンがほんきをだすWEEK Kabigon Goes All Out WEEK) is a week-long event running from June 22 to June 28, 2023. A new Snorlax-related content or promotional material was released every day of the week.
The event name is a reference to Snorlax's Z-Move, Pulverizing Pancake (Japanese: ほんきをだすこうげき Go All Out Attack).
June 22, 2023
A short trailer showcasing Snorlax's appearance in The Hidden Treasure of Area Zero DLC for Pokémon Scarlet and Violet was released.
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| This video is not available on Bulbapedia; instead, you can watch the video on YouTube here. | |
June 23, 2023
A short film titled (Japanese: おはよう、カビゴン。 Good Morning, Kabigon.) was released. It tells the story of a woman's chance encounter with a Snorlax when she returned to her hometown.
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| This video is not available on Bulbapedia; instead, you can watch the video on YouTube here. | |
June 24, 2023
A manga series titled (Japanese: カビゴンの夢グルメ Kabigon's Dream Gourmet) was announced. The manga is authored by Taku Kuwabara, the writer and illustrator of the manga series Drifting Dragons, and the first chapter was released in Fall 2023.
June 25, 2023
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June 26, 2023
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This section is incomplete. Please feel free to edit this section to add missing information and complete it. |
June 27, 2023
Snorlax appears in a video uploaded to the official Japanese Pokémon Trading Card Game YouTube channel, known as Pokémon Card Channel. The hosts battle using decks that utilize various Snorlax cards.
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| This video is not available on Bulbapedia; instead, you can watch the video on YouTube here. | |
June 28, 2023
A teaser for Pokémon Sleep was uploaded, showcasing Snorlax, the game mascot, living inside the smartphone app. The video is narrated by Kenjirō Ishimaru.
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| This video is not available on Bulbapedia; instead, you can watch the video on YouTube here. | |
December 8th, 2023
A four-part short series featuirng Snorlax and Cubone was uploaded.
Today's Snorlax
Throughout Project Snorlax's run, various posts on social media often included new artwork featuring the Pokémon, known as "Today's Snorlax".
 "Construction Obstruction" |
 "Drum Kit" |
 "Sleepy" |
 "Sleeping while Eating" |
 "Leftovers" |
 "Forest Sleeping" |
 "Berry Pattern" |
 "A Lovely Smile" |
 "Make You Happy" |
 "Pokémon in a Dream" |
 "Serious Battle" |
 UNIMO Mall Collaboration Art |
 "Sleep Tight with Munchlax"[4] |
Sleeping with Snorlax
The social media accounts for Project Snorlax would also include artwork of various Pokémon sleeping with Snorlax, all drawn by momo irone[5].
References
- ↑ Instagram bio of @project_kabigon
- ↑ Tweet by 【公式】プロジェクトカビゴン (@project_kabigon). Posted on March 17, 2023.
- ↑ Gala-Mos (March 19, 2023). Official Project Snorlax Website And Twitter Account Launched By The Pokemon Company. NintendoSoup.
- ↑ https://www.instagram.com/p/Czm3MyWRhcW/
- ↑ irone's confirmation as the SWS Artist.
External links
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This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media. |