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While Ash and his friends were about to cross a bridge to Sunnytown, Norman told the group that the bridge wasn't completely finished. He also told them that it would be for cars even it was finished and it would be dark if they crossed it by foot as it was ten miles from where they were. Norman suggested to the group that they could cross if they had bicycles since the bike track was finished. Norman was greeted by some passerbys as they went through.
He is likely named after Norman J. Grossfeld.