View source for Pokémon 25th Anniversary

{{Upcoming notice}}
[[File:25th Anniversary logo.png|thumb|200px|The 25th anniversary logo]]
The entire year of 2021 is set to be celebrated as '''Pokémon's 25th Anniversary''', as '''February 27, 2021''' marks the twenty-fifth anniversary of the [[history of Pokémon|original Japanese release]] of [[Pokémon Red and Green Versions]], and therefore the twenty-fifth anniversary of the [[Pokémon]] media franchise as a whole.

The 25th anniversary logo was revealed during the {{wp|Macy's Thanksgiving Day Parade}} on November 26, 2020.<ref>[https://press.pokemon.com/en/releases/MEDIA-ALERT-Pokemon-Teases-Upcoming-25th-Anniversary-Celebrations ''Pokémon Teases Upcoming 25th Anniversary Celebrations'' - The Pokémon Company International] (retrieved February 13, 2021)</ref>

==Event distributions==
A [[List of serial code event Pokémon distributions in Generation VIII#25th Anniversary Singing Pikachu|singing Pikachu]] was distributed to {{pkmn|Sword & Shield}} games on February 25.

==Music==
{{main|P25 Music}}
A yearlong campaign titled P25 Music was created as a collaboration between [[The Pokémon Company International]] and {{wp|Universal Music Group|Universal Music Group and Brands}} for the 25th anniversary. Participating artists include {{wp|Katy Perry}} and {{wp|Post Malone}}.<ref>[https://press.pokemon.com/en/releases/POKEMON-UNVEILS-VIRTUAL-MUSIC-CONCERT-WITH-POST-MALONE-TO-CELEBRATE-25 ''Pokémon Unveils Virtual Music Concert With Post Malone To Celebrate 25th Anniversary'' - The Pokémon Company International] (retrieved February 13, 2021)</ref>

==Trading Card Game==
[[File:25th Anniversary key art.png|thumb|200px|25th anniversary key art]]
A collection of {{TCG|Jumbo cards}} featuring {{pkmn2|starter}}s was released throughout the year. The cards are all reprints of their respective Pokémon's first released card with the 25th Anniversary logo added. A {{TCGMerch|Sword & Shield|Series|First Partner Collector's Binder|binder}} to hold them was the first item released on February 26 and included the Pikachu card. {{TCGMerch|Sword & Shield|Series|First Partner Packs}} were released in subsequent months, with three cards per pack, ordered by generation.<ref name="Activations" >[https://press.pokemon.com/en/releases/POKEMON-CELEBRATES-25-YEARS-WITH-MASSIVE-MUSIC-PROGRAM-AND-ACTIVATIONS ''Pokémon Celebrates 25 Years With Massive Music Program And Activations Across The Franchise'' - The Pokémon Company International] (retrieved February 13, 2021)</ref>

From February 9, in the United States, {{TCG|McDonald's Collection 2021}} was included in McDonald’s Happy Meals.<ref>[https://www.pokemon.com/us/pokemon-news/collect-25th-anniversary-pokemon-tcg-cards-in-mcdonalds-happy-meals/ ''Collect 25th Anniversary Pokémon TCG Cards in McDonald’s Happy Meals'' - pokemon.com] (retrieved February 13, 2021)</ref>

==Merchandise==
A limited edition [[Pokémon Center X Bear Walker Collection|Bear Walker]] skateboard was made for the anniversary. It was available for pre-order from {{OBP|Pokémon Center|store|PokémonCenter.com}} starting January 19.<ref name="Activations" />

{{wp|Levi Strauss & Co.}} and The Pokémon Company International launched the 90s-inspired [[Levi's x Pokémon Collection]] on February 15, 2021 to celebrate the anniversary.<ref>[https://pokemon.gamespress.com/LEVIS-X-POKEMON ''Levi's x Pokémon'' - The Pokémon Company International] (retrieved February 13, 2021)</ref>

In Japan, [[Uniqlo]] launched a selecton of Pokémon "stamp" designs for use on their UTme! app between February 19 - April 30, 2021.<ref>[https://utme.uniqlo.com/tips/12147/ ''Enjoy the 25th anniversary by wearing a Pokémon T-shirt designed with your favorite Pokémon!!'' - Uniqlo] (retrieved February 19, 2021)</ref>

==Related articles==
* [[Pokémon Day]]
* [[Pokémon 10th Anniversary]]
* [[Pokémon 20th Anniversary]]

==External links==
* [https://25.pokemon.com/en-us Official website for the Pokémon 25th Anniversary]

==References==
{{reflist}}

[[Category:Pokémon meta]]
[[Category:Events]]

[[es:25 aniversario de Pokémon]]
[[it:25° Anniversario Pokémon]]