This article is missing information on this character's English voice actor.
You can help by adding this information.
George debuted in Bright Lights, Big Changes!, where he was working on an episode of Alolan Detective Laki when the nearby Rotom noticed an error that needed to be fixed. George was impressed with Rotom's knowledge of the program and offered him a role on the show, which Rotom accepted. In the end, Rotom went back to Ash, but this made George realize that the show needed a change of format. This resulted in Chatot becoming Laki's new partner alongside Smeargle.
George reappeared in This Magik Moment!, where he met up with Rotom, who had been watching Sophocles take part in the Alola Pokémon Quiz. He gave Ash and his classmates a tour of the studio when he was approached by Rinka and Kenichi, who informed him that three stars for another show had become unavailable at the last minute. Hearing this, he hired Lillie, Mallow, and Lana to star in an episode of The Refreshing Trio: Alola Idols. After Karpy, famous for its playing the sweet protagonist in Little Magikarp's Melody, evolved into a rampaging Gyarados, Charino cast it as the villain in the next episode of The Refreshing Trio: Alola Idols as well.
George is a charming, enthusiastic individual who spots talent quickly and is able to guide his new actors to achieve incredible results. George prefers to allow his actors' own takes on a scene, though he will point out when expression is lacking.
Because of his calm demeanor, George's advice is often sought after when a difficult decision appears during production. He believes that moments of trouble are actually a great opportunity to create something new; and he proved this when he cast Lillie, Mallow, Lana, and Karpy (who evolved into a Gyarados) for an episode of The Refreshing Trio: Alola Idols in This Magik Moment!.