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Wulfric appears in Pokémon X and Y as a Gym Leader. Trainers who defeat Wulfric will receive the Iceberg Badge, along with TM13 (Ice Beam). He is said not just to be a strong Gym Leader but also very kind to Pokémon, which is why Pokémon, such as those in Pokémon Village, admire him. [1]
Initially, Wulfric is not at the Snowbelle Gym, instead being said to be at the Winding Woods. Indeed, Wulfric is found at the Pokémon Village, a location west of the woods, where he explains the place to the player. From there, he goes back to his gym, which is now able to be challenged.
According to the television show Gym Freaks, Wulfric is a fan of the Brycen-Man Series, to the point of crying when watching the latest movie. He is also rumored to keep a photo of his dearest Pokémon in the locket he wears around his neck.
"You know what this place is? Welcome to the Pokémon Village. This place is a secret, y'know? Most of the Pokémon here are runaways--escaped from bad people who did awful things to them. It's a shame how many heartless Trainers who can't bother to care for their Pokémon are out there. Some of those Pokémon, though... Some of 'em are just too strong and found they didn't really have a place in the outside world, so they came here."
"Hmm... I see. Your Pokémon sure seem to think highly of you. You've had some good times together, haven't you?"
"Hey! You all can come out now. This one's alright!"
"Sometimes I get worried and come here to check on everyone. Oh--excuse my manners. We haven't even had a proper introduction yet. The name's Wulfric. I'm usually over at the Gym in Snowbelle City, since I'm the Gym Leader and all. Let me guess--you want to challenge me?"
That's right: "I thought so. Sorry to inconvenience you like this. I'll be waiting for you back at the Gym, then. Before you come by, I think it would do you good to spend some time with the Pokémon here."
Not really: "Now you're just being modest. You have seven Badges already, haven't you? There's only me left to challenge, so I'll be waiting for you back at the Gym. Before you come by, I think it would do you good to spend some time with the Pokémon here."
"Y'know what? Ice is both extremely hard and terribly fragile at the same time. You know what that means? Depending on which Pokémon you choose and what moves they use, I could be your most challenging opponent yet or I could be a total pushover. But that's all right. That's how it should be! Anyway, enough of my rambling! Let's get this show on the road!"
Being defeated
"Outstanding! I'm tough as an iceberg, but you smashed me through and through!"
After being defeated
"Impressive! Your Pokémon fought with great courage. I can tell that you've trained your Pokémon well."
"What you have right there is called the Iceberg Badge! As long as you have that, any and all of your Pokémon will surely look up to you and do their absolute best in battle. Let me give you this, too."
"You know what this is? It's Ice Beam! This move has an accuracy of 100 percent! Not only that, but every once in a while it will freeze the target it hits, too!"
"I hope you've learned a valuable lesson today. Being rigid can make you tough, but it will also render you fragile. You're better off being flexible. You know what I mean? Some people are fluid like water and can adapt to their environment without changing what's important on the inside. Not me, though. I guess I'm too stubborn. Maybe that's why I love Ice types."
Outside of the Gym after winning the Iceberg Badge
"You know what? You have all the Gym Badges now, so there's really only one thing left to do... It's time you headed off to the Pokémon League! Listen up, now... Trust in your Pokémon, and there's no limit to what you can achieve!"
Post-game
"Ice-type Pokémon are cold to the touch. Give one a hug and you're in for a chill. But you know what? They're only cold on the outside. On the inside, they have hearts as warm as anyone!"
"You know what? We all talk big about what you learn from battling and bonds and all that, but really, I just do it 'cause it's fun. Who cares about the grandstanding? Let's get to battling!"
Being defeated
"Outstanding! I'm tough as an iceberg, but you smashed me through and through!"
After being defeated
"You know what? Your Pokémon really threw everything they had into that battle just now. You really are something, you know?"
Gym Freaks
April: "Hello! It's time for Gym Freaks, your source for the hottest news about hot Gym Leaders in Kalos. So... I'm now in front of the Snowbelle City Gym! ... Ai yai yai... Wulfric has arrived! He's cool. So cool. He's the best of men! But I saw him crying in a theater the other day... The movie was... "Brycen-Man"... I think. Oh... He went inside the Gym... That's all for the on-site report. Good-bye for now, everyone."
April: "Hello! It's time for Gym Freaks, your source for the hottest news about hot Gym Leaders in Kalos. So... I'm now in front of the Snowbelle City Gym! ... Wowww! Wulfric has arrived! He's cool. So cool. He's the best of men! Rumor has it that the locket around his neck has his dearest Pokémon's photo in it! I wonder what kind of Pokémon it is. Is there any chance it's an Ice-type Pokémon?! Oh... He went inside the Gym. That's all for the on-site report. Good-bye for now, everyone. That's all for the on-site report. Good-bye for now, everyone."
