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On September 14, 2013, the phrase was once again used in a trailer that was accidentally leaked on the Pokémon YouTube channel and advertised a new website called "www.gottacatchemall.com" - a website offering people in the United States a chance to win {{g|X and Y}} related prizes in the sweepstakes from September 16 until October 12, 2013. The site required the first name of the user, their respective e-mail address, a username and the code "XY1012" to open. The site scattered various codes around various sites on the internet as "Easter eggs" to unlock {{i|Poké Ball}}s on the website, and thus, a "Pokémon, a digital gift, and a chance to win". The site now has a new logo for the phrase "Gotta catch 'em all!". The new logo is now used for all videos on [[The Pokémon Company International]]'s YouTube channel, along with a Pikachu saying "Pika!". The logo was also used in the [[Pokémon anime|Pokémon anime's]] [[Who's That Pokémon?]] segment on ''Pokémon the Series: XY''. | On September 14, 2013, the phrase was once again used in a trailer that was accidentally leaked on the Pokémon YouTube channel and advertised a new website called "www.gottacatchemall.com" - a website offering people in the United States a chance to win {{g|X and Y}} related prizes in the sweepstakes from September 16 until October 12, 2013. The site required the first name of the user, their respective e-mail address, a username and the code "XY1012" to open. The site scattered various codes around various sites on the internet as "Easter eggs" to unlock {{i|Poké Ball}}s on the website, and thus, a "Pokémon, a digital gift, and a chance to win". The site now has a new logo for the phrase "Gotta catch 'em all!". The new logo is now used for all videos on [[The Pokémon Company International]]'s YouTube channel, along with a Pikachu saying "Pika!". The logo was also used in the [[Pokémon anime|Pokémon anime's]] [[Who's That Pokémon?]] segment on ''Pokémon the Series: XY''. | ||
The slogan is alluded to in a promotional video uploaded on January 12, 2023, celebrating the Pokémon franchise having 1008 Pokémon in the National Pokédex. The video ends with the phrase, "Did you catch 'em all?"<ref>"[https://www.youtube.com/watch?v=pa08Y-fhfTI One Thousand Pokémon! 🥳]" The Official Pokémon YouTube channel. ''YouTube''.</ref> | |||
==In merchandise== | ==In merchandise== |