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According to the company's timeline, it began operations in 1998 with the opening of the first {{OBP|Pokémon Center|store}} retail store in {{wp|Tokyo}}. Its trademark of ''Pokémon Ltd.'' was established in 2000. | According to the company's timeline, it began operations in 1998 with the opening of the first {{OBP|Pokémon Center|store}} retail store in {{wp|Tokyo}}. Its trademark of ''Pokémon Ltd.'' was established in 2000. | ||
Outside of Asia, The Pokémon Company's subsidiary is '''[[The Pokémon Company International]]''', formed in 2009 from the merge of '''Pokémon USA''' and '''Pokémon UK''' into a single subsidiary. In {{pmin|Australia}}, the Pokémon franchise is managed by {{wp|Nintendo Australia}}. | Outside of Asia, The Pokémon Company's subsidiary is '''[[The Pokémon Company International]]''', formed in 2009 from the merge of '''Pokémon USA''' and '''Pokémon UK''' into a single subsidiary. In {{pmin|Australia}} and {{pmin|New Zealand}}, the Pokémon franchise is managed by {{wp|Nintendo Australia}}. | ||
Its president is [[Tsunekazu Ishihara]]. | Its president is [[Tsunekazu Ishihara]]. |