Sega Corporation
Sega logo used for international territories such as the United States and Europe.
Founded June 30, 1960
Headquarters Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa, Tokyo, Japan
Type Subsidiary
Owner(s) Sega Sammy Holdings
Industry Video games, arcade games, arcade systems, mobile games

Japan (Consumer):
Japan (Corporate):

Sega (Japanese: セガ) is a Japanese multinational and video game entertainment company founded on June 30, 1960 and currently headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe are headquartered in Irvine, Califonia and London respectively. Sega's video game and arcade businesses were previously split into two companies from 2015 to 2020, these divisions operated under the names Sega Interactive (arcade games) and Sega Games (video game software) respectively. Sonic the Hedgehog the titular character of his namesake franchise serves as the company's mascot. The company is owned by Sega Sammy Holdings. From 1983 to 2001, Sega developed video game consoles, these included: SG-1000, Mark III/Master System, Mega Drive/Genesis, Game Gear, Sega Saturn and the Dreamcast.

Sega Toys

Sega Toys (Japanese: セガトイズ Sega Toizu) is a Japanese toy company that was formed on February of 1991 as S-PAL Co. Ltd., a division of the original Yonezawa Toys. In 1994, Espal absorbed Yonezawa Toys and a few months later Sega purchased Espal and was renamed to Sega-Yonezawa. Espal was one of the first few companies to develop games for the Pico learning system. In 1998, the company was renamed to its current name and took over all future sales of the Pico system after Sega launched the Dreamcast. During this time, Sega Toys developed and published several Pokémon games for the Pico. In 2004, Sega Toys debuted an upgraded version of the Pico system known as the Advanced Pico Beena. At least four Pokémon games were released for the system during the Beena's lifespan. The company will be renamed to Sega Fave effective on April 1, 2024 which would combine Sega Toys with Sega's amusement business.[1]


Current logo for Atlus, used since 2014

Atlus (Japanese: アトラス Atorasu) is a Japanese video game developer and publisher founded in 1986. In 1991, the company established a North American branch to localize and publish Atlus titles in the region. In 2003, the company was sold to Takara[2] and in 2006, the company was acquired by Index. By 2010, Index Corporation absorbed Atlus and began using the name as a brand for its video games. In 2013, Index filed for bankruptcy and the company (including Atlus) was later sold to Sega Dream Corporation, a company established and owned by Sega that same year.[3] In 2014, Sega and Index announced the separation of Index's content and solution businesses under two new companies: Index (solutions) and a new company under the Atlus name (video games), effective on April 1 of that year. In 2015, Sega Sammy sold Index's solution businesses to Sawada Holdings[4] as part of a major restructuring of the Sega Sammy Group. Sega kept Atlus' content businesses as a result and since then, Atlus has continued to develop and publish games and has also helped localize Sega games that were developed or sold exclusively in Japan for the international market. Atlus and Sega jointly developed the Print Club machines and a Pokémon variation of the machine was developed at the tail end of the machine's popularity.

Pokémon games

Arcade games

Video games

Due to Sega's exit from the hardware market in 2001.[5], all licensed video games based on the Pokémon anime for a Sega-developed system were published by Sega Toys.

External links

Sega Sammy Holdings


  This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media.