==Fall of Pokémon==
The fall of Pokémon was defined as the declining sales starting about 2001 or so. ''[[M03|Spell of the Unown: Entei]]'' received a more limited theatrical release and lower box office performance than the first two movies. Additionally, there was far less shelf space in toy stores. An essay by Samuel Tobin reported that the games were more rarely seen in playgrounds and schools. However, Pokémon was still a top-selling product. Although the 2001 release of [[Pokémon Stadium]] sold worse than the 1999 release of [[Pokémon Yellow]], it was still one of the top three games that year. For some reason, the book doesn't mention [[Pokémon Ruby and Sapphire]], which were released shortly before the book was published, although they also sold more poorly than the previous generations.