When Pokémon was at the height of its popularity, Kimberly, who was a substitute teacher at the time, had heard several accusations against the Pokémon franchise through the school system and the media. Out of curiosity, she decided to see what all the attention was about. As she continued to explore Pokémon, she discovered her own vested interest, and thought a lot of the criticism towards Pokémon was unjust. As a result, she created her website in 2000. In 2003, public controversy caused her to begin to update the website with the latest information on Pokémon and its criticism. The website
is still updated to this day.