This card was released as one of the BW Black Star Promos with English-exclusive artwork by Ken Sugimori in March 2011 as one of three cards available in the Sneak-Peek Tins. In Japan, it was originally released in the Journey Partners collection with artwork by Ken Sugimori. This print was included in the McDonald's Collection available in North America during June 2011. It was subsequently reprinted multiple times in Japan as BW-P Promotional cards.
The first reprint was unnumbered and was given to participants of each venue visited by the Pokémon Smile School, which toured Kindergartens and nurseries throughout Japan starting in May 2007. The campaign in which this card was available began in late 2010, and was distributed along with promotional versions of Tepig and Oshawott, and regular versions of Grass, Fire, and Water Energy cards until the end of the Pokémon Smile School campaign in 2012. This print features the 2010-2012 Pokémon Smile School logo in the bottom right corner of the artwork.
The print numbered 034/BW-P was available during the Spring Fair held at participating Ito-Yokado stores between April 29, 2011 and May 5, 2011. Elementary school children who completed the Pokémon Card Game BW Quiz Rally by correctly answering the four questions dotted around each store were awarded this card, Tepig, and Oshawott. The Quiz Rally was only held on the first and last day of the fair. This print features the Spring Fair logo. The print numbered 042/BW-P, as well as Tepig and Oshawott, could be obtained in the same Quiz Rally during the Pokémon Fair at participating Apita stores between April 30, 2011 and May 5, 2011. This print features the Pokémon Fair logo.
The print numbered 075/BW-P was available as an insert in the Pokémon Card Game BW Workbook, released on July 20, 2011, along with Tepig and Oshawott. This print features the workbook logo in the bottom right corner of the artwork. The final reprint, numbered 078/BW-P, was available during the Pokémon Stamp Rally BW, which ran from July 16 to August 31, 2011 across all regional JR services. Among the various events held over the course of the Stamp Rally, this card could be obtained by taking part in the JR Hokkaidō Pokémon Battle Train 2011 campaign, which ran from July 30 to August 21, 2011. Passengers with a copy of Pokémon Black or Pokémon White could play one of three special weekly Wi-Fi lines on the Battle Subway, each of which featured five consecutive double battles. Of the three cards available, Snivy was awarded to those who completed the Reshiram Route, which ran from Iwamizawa to Sapporo between August 6 and August 12, 2011. This print features the Pokémon Battle Train logo.
During the Sword & Shield Series, the BW Promotional print was reprinted in the McDonald's Collection 2021 as both a Non Holo and a Confetti Holo. A Jumbo version was one of three cards available in copies of the Unova First Partner Pack, released on June 4, 2021. These cards have the Pokémon 25th Anniversary logo in the bottom right corner of the artwork, commemorating this occasion.