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Joe Merrick, also known as Serebii or Serebii Joe, is the webmaster of Serebii.net.
In the summer of 1999, he was introduced to Pokémon. In October 1999, Joe and a friend decided to launch a few websites in a lunchtime computer session at school which led to the creation of SPP, the precursor of Serebii.net.
Joe has two Computing degrees from Bournemouth University and continues to do freelance work in that field in addition to his work on his website. In addition to that, Joe is a published writer and has had work published in numerous magazines and publications based in the United Kingdom and United States, including the now defunct Nintendo Official Magazine. An example of his work featured in this magazine is a nine-page preview of Pokémon Emerald.
- Joe shares most of his name with Joseph Carey Merrick, more widely known as the Elephant Man. The two are, in fact, indirectly related; Joe has appeared on a documentary for the BBC about his ancestor. This documentary screens around the clock at the Royal London Hospital Museum in Whitechapel, London.
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