Ruby looks in awe of Wallace's amazing skills at Beauty. He notices that the look of Wallace's Whiscash is far different than Mr. Briney's, which causes him to note that he is trying a similar thing by entering Feefee, an ugly Pokémon, into a Beauty Contest to prove that any Pokémon can win if it's trained enough. As Ruby stares in shock, Mumu notices a man rubbing out his cigarette onto the clothes of a woman, which accidentally sets it on fire.
Wallace quickly puts out the fire, which causes the woman to snap at the man who lit her clothes on fire. The two begin arguing, so Wallace has his Luvdisc calm them down as Ruby watches while enraged. When Wallace begins to leave, Ruby goes over to him and introduces himself. Due to Ruby missing the registration period, he was unable to compete against Wallace and show him his skills.
Ruby decides to have an unofficial Contest battle against him, with Beauty as the category. Despite the protests of his cheerleaders, Wallace considers the challenge interesting and accepts. Feeling that Feefee might not be right for the challenge, Ruby omits her as he sends his entire team to face Wallace.
At Professor Cozmo's research lab, Gabby and Ty enter to interview Professor Cozmo. Professor Cozmo's assistants inform them that the Professor had gone on a trip days ago and hasn't returned. One of the assistants states that because of Mt. Chimney's death, the sea level is rising, which is tipping the energy balance of Hoenn.
One of them says it reminds them of the battle between Groudon and Kyogre, which was also caused by an imbalanced energy shift. One of them gets data that states that Sootopolis City is still the most affected area of the energy imbalance, and that they need more information from the locals there. They reveal that they were supposed to meet a local, Wallace, the guardian of the Cave of Origin.
Back at Ruby's location, Wallace has managed to easily beat him. He looks down in shock at his defeat.
Ruby challenges Wallace to a Contest challenge and loses.