Scientist. Entrepreneur. Visionary. Take a closer look at the man whose acts have redefined the Kalos region: Lysandre.
At a press conference in Lumiose City, Lysandre, the head of Lysandre Labs, introduces the Holo Caster to a group of excited reporters, demonstrating its technology by having his Pyroar attack a realistic hologram of himself. Lysandre introduces the Holo Caster as a device intended to bring the citizens of Kalos closer together.
During a meeting with Diantha at Café Soleil, Lysandre discusses the nature of beauty with her. Diantha comments that while she appreciates beauty, she also acknowledges that change is a fact of life and the world; as she grows older, she needs to be able to diversify into other roles as an actress. Lysandre disagrees, pointing out that Diantha's career as a movie star is her destiny, and remarks that he would willingly destroy the world if it meant ensuring that beauty never faded. The sheer, collected callousness of Lysandre's comment briefly stuns Diantha.
The Holo Caster proves to be a bestseller. In a news report by Malva, she points out that demand for the device has exceeded current supply, prompting Lysandre Labs to hasten production. At the same time, Lysandre has donated cutting-edge medical technology to an unspecified Pokémon Center that he has long supported, using profits generated from sales of the Holo Caster. At the Center, Lysandre declares to reporters that he is merely giving back to society, and politely declines further interviews, including an attempt by a reporter to ask about a mysterious, secret "Project Y".
At Lysandre Labs, Lysandre's board of directors inquire about Project Y, as even they are not privy to the information. Lysandre orders funding for the project to be approved and closes the meeting, returning to his office. One of his bodyguards informs him of something, prompting him to fly to Geosenge Town in his helicopter. Lysandre enters the Team Flare Secret HQ, revealing that Team Flare has already secured Yveltal in its dormant cocoon form and it is showing signs of awakening. Lysandre swears that he will not let the "beautiful world" fade away, as Yveltal stirs inside its cocoon.