Masahiro Sakurai

Masahiro Sakurai (Japanese: 桜井政博 Sakurai Masahiro, born August 3, 1970) is a video game designer and the creator and director of the Kirby and the Super Smash Bros. series.

Masahiro Sakurai

Masahiro Sakurai was once an employee of HAL Laboratory, Inc., a second-party video game developer for Nintendo. It was here at HAL where he being 19, created Kirby. He would also develop Super Smash Bros. and its sequel. Sakurai also ran a column for Weekly Famitsu from 2002 to 2021; it is the longest-running column in the publication run by a game developer.[1] Sakurai resigned from HAL on August 5, 2003 mostly out of belief that both video game industry and gamers believed in a sequel to every game HAL released.

After his resignation from HAL, he worked at Q Entertainment, another game developer and designer. Afterward, Sakurai announced the formation of his own company, Sora Ltd., which functions as a shell company for Sakurai to conduct business. Along with other companies, they produced the highly-anticipated Super Smash Bros. Brawl, the third game to the Super Smash Bros. games. Sakurai began a first-party studio, Project Sora, which is owned by Nintendo and Sora Ltd. Project Sora closed on June 30, 2012, though Sora Ltd. remains.

After completing Kid Icarus: Uprising on the Nintendo 3DS, Sakurai teamed up with Namco Bandai to develop Super Smash Bros. for Nintendo 3DS/Wii U, with both titles being released in most regions at the end of 2014.

On August 23, 2022, Sakurai started a YouTube series, Masahiro Sakurai on Creating Games, with the stated goal "to try and help make games around the world a little more fun".[1] In this series, Sakurai discusses a variety of topics related to game development and production, as well as his work as a game designer and director. This series is available in both English and Japanese.



Title Platform Release date Position
Arcana Super Nintendo Entertainment System 1992-03-27 Special Thanks
Kirby's Dream Land Game Boy 1992-04-27 Director, Chief Designer
Kirby's Adventure Nintendo Entertainment System 1993-03-23 Director & Game Designer
Kirby Super Star Super Nintendo Entertainment System 1996-03-21 Director
Super Smash Bros. Nintendo 64 1999-01-21 Director
Kirby 64: The Crystal Shards Nintendo 64 2000-03-24 Voice Actor (as King Dedede)
Kirby Tilt 'n' Tumble Game Boy Color 2000-08-23 Special Thanks
Super Smash Bros. Melee Nintendo GameCube 2001-11-21 Chief Director
Fire Emblem: The Binding Blade Game Boy Advance 2002-03-29 Special Thanks
Kirby: Nightmare in Dream Land Game Boy Advance 2002-10-25 Chief Director
Kirby Air Ride Nintendo GameCube 2003-07-11 Director
Kirby & The Amazing Mirror Game Boy Advance 2004-04-15 Special Advisor
Meteos Nintendo DS 2005-03-10 Game Design
Super Smash Bros. Brawl Wii 2008-01-31 Director
Kid Icarus: Uprising Nintendo 3DS 2012-03-22 Director & Scenario
Super Smash Bros. for Nintendo 3DS/Wii U Nintendo 3DS, Wii U 2014-09-13/2014-11-21 Director
Super Smash Bros. Ultimate Nintendo Switch 2018-12-07 Director


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