A PokéStop with an active Magnetic Lure Module in map view
The Magnetic Lure Module is a PokéStop module used to attract wild Pokémon to the PokéStop's location for 30 minutes, especially Electric-, Steel-, and Rock-type. PokéStops that have an active Magnetic Lure Module placed will have grey blocks of metal levitating upwards around them. The effect can be utilized by all players, and any player viewing the PokéStop can see the username of whoever placed the Lure Module. Only one Lure Module can be active at a PokéStop at once, and another Lure Module cannot be placed until the previous one expires.
Like the Lure Module, its effect is similar to that of the Incense, but is fixed to a PokéStop rather than to the player.