Hugh is the player's childhood friend. He is described as feeling passionately for Pokémon battles and Pokémon strength. He is also a doting older brother to his sister; he hates Team Plasma because they stole a Purrloin his late grandfather had caught for his sister. For that reason, Hugh travels across Unova and challenges its Gyms so he and his Pokémon can become strong enough to topple the new Team Plasma. He considers both his Pokémon and the player to be his partners, and battles with and against them at several points during their journey.
Hugh is extremely quick to anger, and has difficulty forgiving the deserters of Team Plasma in Driftveil City. However, as he continues battling against the villainous team, Hugh realizes he isn't the only one who has been affected by Team Plasma's deeds, and accepts the help of Rood and the other deserters.
"Hi, <player>! Hey! You get a Pokémon yet? There aren't any Pokémon Trainers around here, and I'm getting bored! What's that? ... A person named Bianca is giving you a Pokémon? Really?!"
"Yeah... OK! Let's go get your Pokémon! There's something I have to do! And to do that, I need someone I can trust besides my partner Pokémon. A person I can trust! That's right! I'm talking about you! You seem like you've got good instincts!"
"You head on home."
"All riiight! Let's go find that person named Bianca! Let's go!"
While the player is searching for Bianca with Hugh
"Still... You're really lucky to get a Pokémon!"
"Once you get a Pokémon, you leave on a journey right away. When you do that, I'm gonna have you help me out!"
"Hurry up already! Let's look for that Bianca person!"
When the player goes near the Trainers' School
"The Trainers' School was just finished! No one is allowed inside until a Teacher, or better said, a Gym Leader, starts working there!"
When the player goes near the Pokémon Center
"Wait! I was just in the Pokémon Center, and there wasn't anyone like that there."
When the player goes near the Aspertia Gate
"That goes to Route 19. If we don't find Bianca here in town, I'll go check it for you! 'Cause I already have a Pokémon!"
When the player goes to the outlook
"Oh, I get it! The outlook is Aspertia's most famous spot! I'll bet Bianca is up there looking at the scenery! C'mon! Go get your Pokémon already!"
If the player attempts to leave the outlook before talking to Bianca
"Listen, there's no way I got this wrong!"
If the player attempts to leave the outlook before receiving their starter
"See! Bianca was here, right? Now, c'mon! Go and get your Pokémon!"
After the player has received their starter
"Heeey! How long are you planning on keeping me waiting, anyway? Hey! What's that? So that's your partner, huh? That's great! My sister already said so, but take really, really good care of your Pokémon! Got it? What's that you're holding there?"
"Please give me a Pokédex, too! I want to get stronger! If I have a Pokédex, I can learn more about Pokémon... That'll make me tougher, right?"
"I'm Hugh! I'm going to travel the Unova region with my Pokémon partner in order to search for something very important!"
"Let's see how good a Trainer you are! I'll use my <Pokémon> that I raised from an Egg!"
After the first non-KO hit
"I won't forget the pain you just put my partner through!"
"I couldn't achieve victory for my partner... I won't let myself forget this frustration!"
After being defeated
"I lost... This is different than battling with wild Pokémon! Well, whatever. I'm just happy to know you're a Trainer I can count on! Cool. I'm heading off first! Get stronger!"
If the player is defeated
"That was good enough for your first battle! Cool. I'm heading off first! Get stronger!"
"Cheren sure knows a lot. And he fought those Team Plasma thugs, too..."
"I've decided! I'm going to get stronger than him! You should... Do your best! Fill up the Pokédex and have my back. Got it?"
In the dark grass
"I have to get stronger than Team Plasma!"
Searching for Team Plasma
"Help me check Route 20!"
After the player defeats Team Plasma
"Well, they're really good at running, anyway... Still, she just said something useful! They must be moving around by boat! Castelia City has a big port... I wonder if they headed there. OK! Let's go back to Virbank and look for someone who looks like they know a lot about ships. If I remember right, there was a place to board boats on the docks."
"Shut it! You guys are the worst! You talk about saving Pokémon, but you're just Pokémon thieves! Don't think I'll ever forgive you!"
"I'll crush you and your new plans! I can never forgive Team Plasma!"
After defeating Team Plasma
"Tsk! What a bunch of creeps!"
"That's... a Hidden Machine, right? It's Cut! Pokémon that know Cut can use it even when they're not in battle to cut down small trees! Oh, but more importantly, let's go after Team Plasma! C'mon! We're splitting up and searching Route 20!"
Getting ready to leave for Castelia City
"You're going to Castelia City, right?"
No:"Really? Something you still need to take care of? Go deal with it, then. You know that even after we go to Castelia City, you can come back to Virbank City anytime, right?"
Yes:"I'm going to look for Team Plasma! I can't forgive those guys!"
"Hey, captain! Show us that ship you're so proud of!"
"<player>! I need you to get tougher! Even I'm going to have trouble taking them on all by myself... Anyway, it's OK! I'll take care of healing our Pokémon! I'm counting on you, <player>! Are you ready to go?"
No:"C'mon! Hurry up and get ready!"
Yes:"OK! Let's find Team Plasma!"
If the player tries to leave
"I suppose. Going to step outside for a minute?"
No:"OK! Let's find Team Plasma!"
Yes:"C'mon! Hurry up and get ready!"
If talked to
"I'm sorry I got you mixed up in this, but I can't forgive Team Plasma!"
If talked to again
"So this is the sewer... Well, it's not as stinky as I expected."
If talked to for the third time
"Still... Pokémon live everywhere, don't they?"
If talked to for the fourth time
"If you don't get strong, you can't protect the things that are important to you!"
If talked to for the fifth time onwards
"Don't worry about me! Let's hurry and find Team Plasma!"
Approaching the Team Plasma Grunts
"Team Plasma! You villains!"
"Liberate? Ha! You're just ordinary Pokémon thieves! And what's more, you use those stolen Pokémon like they're tools!"
"Let's do this, <player>!"
After the battle
"Tch! They run away like Patrat! OK! Let's go farther inside! There might be more in there!"
"Could you be Gym Leader Burgh?"
"Huh... Didn't you and the other Gym Leaders fight Team Plasma two years ago?"
"Thanks for your help. Here, use this! I'll find those other Team Plasma punks! I... I'll never forgive Pokémon thieves! No way!"
"You didn't do anything. Not to me, at least... But I can never forgive Pokémon thieves like you! Just to let you know... You're about to feel my rage!"
"<player>! Cover me!"
After the grunts are defeated and leave:
"Five years ago... Team Plasma stole my little sister's Purrloin. It had been given to her as a present. I was only a little kid... I couldn't do anything... So... So that's why I have to get stronger!"
"Good work! I knew you had good instincts! Well then..."
"Listen up! You fill up that Pokédex. Keep getting stronger and stronger, and back me up! I'll be counting on you from here on out, too!"
"You guys are all Team Plasma too, right? Tell me, what makes you different from the Team Plasma back there?!"
"I'm Hugh. From Aspertia City... Five years ago, Team Plasma--I mean you--stole my little sister's Pokémon. I'm the pathetic trainer who wasn't able to stop you. "Separated"? What a joke! YOU were the thieves who STOLE them!"
"Just an apology? That's it?! Where's my sister's Pokémon?! Purrloin! WHERE'S PURRLOIN?"
"Enough already! Apologizing isn't going to get my sister's Pokémon back! <player>! I'm going to the Pokémon Gym! I'll get stronger and crush every single member of Team Plasma!"
In front of the Gym, before battling Clay
"Challenging the Gym, huh? Nice! Keep getting stronger! Let me tell you, though, Clay's tough! Even if all you have to use against Ground types is Water-type Pokemon, you might still be in for a rough fight!"
After battling Clay
"You got a Gym Badge, too! I knew you could do it! You know... my partners are the reason I was able to get that Badge. But I'm sure there's more connecting us to each other than Poke Balls! If that's all there is, the stolen Purrloin's feelings will never be what they were!"
"Wait! I just remembered. Clay... Why? What's the reason? Why have you forgiven Team Plasma?"
"Hmph... Is that one of those compromises adults are supposed to make? Whatever! I'm gonna fight Team Plasma! Oh yeah, what were you wanting to show us?"
"A tournament to decide who's strongest, huh? Right on! It's time for some special training!"
Before battle (first time only, after the rematch in Undella Town)
"What? I heard that Team Plasma left many Pokémon behind when they fled. And I'm helping find their real Trainers... That aside... Since you're here, you should have a battle with me before you go!"
No:"Well, that's all right too, I guess!"
Yes:"Here I come!"
"Hey, <player>, have a battle with me before you go!"
No:"Well, that's all right too, I guess!"
Yes:"Here I come!"
After the first non-KO hit
"My Pokémon seems to be in pain! My partner's pain is my pain!"
When the last Pokémon is at critical health
"I can feel it! Our minds are one right now, me and my partner's!"
"Just as I'd expected! You are really drawing forth your Pokémon's power!"
After being defeated
"I suppose that's it. If winning in battles is strength, then believing that your Pokémon will come back and waiting for its return is also strength. Doing what you think is right no matter what anyone else says, like these guys do, is strength, too. <player>! Come back tomorrow! I'll take you on again! That's my way of saying thanks!"
"I couldn't even draw out my team's real strength... How pathetic!"
After being defeated
"Great! If we're this strong, Team Plasma will run screaming when they see us!"
"I won't let 'em get away, though! Her Purrloin... I'll get it back for sure!"
"So, <player>! Keep helping me out! Also, continue to work hard on the Pokédex! You're the one who was officially asked to complete it, after all!"
Before battle (rematch)
"What?! It isn't like I came here because I heard rumors about Cynthia being here and I wanted to challenge her or anything... I was interested in the Abyssal Ruins! See! Here's proof! You can have it!"
"It's Dive! If you have a Pokémon that knows it, you can dive to the ocean floor. If it wasn't for you, I wouldn't have found my sister's Purrloin... Or should I say her Liepard... OK! <player>! Let's see who are Aspertia's strongest Pokémon!"
No:"What's the deal? Don't act all cool."
"Ok! <player>! Let's see who are Aspertia's strongest Pokémon!"
"<Player>! Where are you? Close to Seaside Cave? Man, you sure picked the long way around! Whatever. Your call, I guess. Anyway, make up for that time, and get here now! You know you can get to Humilau City from Undella's Marine Tube, too, right?"
"You got all of the Badges! You're really something! Usually, you'd go to the Pokémon League now, but... dealing with Team Plasma comes first!"
"Team Plasma does things like steal my sister's... I mean people's Pokémon. They plan on conquering Unova by using Pokémon to freeze it solid! They're really evil! Haven't you heard about them, Marlon?"
"Man, I don't know if that guy is laid back or just irresponsible. That kinda got me down, but our opponent is Team Plasma! We have to focus! But, before that, we have to find where they are! OK! We'll split up! You check Route 22! Got it?"
"Take care of that guy! He's no problem for you, right?"
"OK! This time we'll check out the ship! When we were in Driftveil City, Zinzolin came from this direction!"
"This is the place... OK! I'm going!"
Inside the northern room
"Just to let you know... You're about to feel my rage!"
"They didn't have Purrloin with them! Barriers, huh..."
"The Team Plasma member was saying... Oh, I got it. We should press the switches to deactivate the barriers! <Player>! Let's split up and look for them!B2/And there's a device where you enter a password here... That means... We either have to find the password, or get it out of Team Plasma, to deactivate the barriers. <Player>! Let's split up and find that password!W2"
"It must be a hard job, keeping an eye on your former allies. Say, you don't know anything about a Purrloin stolen in Aspertia, do you?"
"That's what I figured. I wouldn't expect someone from a group bent on world domination to be all that quick on the uptake."
"You're already here, huh? Anyone who tries to block us will go running away with their tail between their legs!"
"You're all alone now... So, which one of us are you gonna tackle?"
"Oh, yeah... I remember you. Being ex-Team Plasma is really rough, eh?"
"Well, I suppose... If we don't crush Team Plasma, then guys like you and that N guy will always be treated like villains. OK! I'm outta here, <player>!"
In the Crater Forest
"Come here. Wait a sec. He said he wants to talk to them so his old allies won't get hurt."
"Well, that didn't work. Hey!"
"Let me through!"
"I'm going to get a stolen Pokémon back! I'm not gonna listen to villains like you! Rood! Ex-Team Plasma! Why do you have Pokémon by your sides? To protect what's important to you, right? Even if your precious Pokémon are hurt, even if your ideals are damaged, the time to fight is NOW!"
"<player>! As usual, take the other one!"
After defeating the Grunts
"I'm passing through! Oh, it looks like their backup has arrived."
"Got it! If I rescue it, that helps you absolve your guilt, doesn't it? Guess I'll help you out!"
"Go on ahead! I'm going to make them tell me about the Shadow Triad! If you find Purrloin or the Shadow Triad, let me know!"
If talked to again (before finding the Shadow Triad)
"You... Where are the Shadow Triad?"
Upon entering the Ghetsis's room
"Wait... You're one of the Shadow Triad, right? Tell me about the Purrloin that was stolen in Aspertia."
"Wh-what? Don't mess with me... That's someone else's Pokémon!"
If talked to (before the Shadow Triad are defeated)
"Sorry... This situation is messing with my head... I just don't know what to do... I finally found my sister's Pokémon, but now it's glaring at me... Why?!"
After the Shadow Triad are defeated
"... ... Hey... <player>... If we let Team Plasma do whatever we want... There'll be more sad Pokémon like Purrloin and Kyurem..."
Giant Chasm (Cave's Deepest Part)
"Team Plasma's ship flew away... Is it over?"
Yes:"I see... So it's finally over."
No:"I suppose... You have to be the one who decides when it's over."
"More importantly, you rescued Kyurem from Team Plasma, right? You're really something!"
"I'm...gonna make sure Purrloin gets back to my sister! Still can't take it out of the Poké Ball yet, though..."
"What are you gonna do? ... ... He said to go to the Pokémon League? That's a great idea! I mean, now you're the strongest in Unova, right? Go prove it! Do you remember where we first met in the Giant Chasm? If you follow the path from there, it goes out onto Route 23. Victory Road and the Pokémon League are just past there!"
Hugh first appeared in the Black 2 & White 2 chapter. He is a student at the Aspertia CityTrainers' School, along with Blake, Whitley, Leo, Yuki, Yuko, and Maya. Despite having a home in Aspertia, Hugh lives in the school dormitories, where he shares a room with Leo. Hugh is obsessed with getting stronger, which tends to put him at odds with his classmates, who tend to focus on things other than battling.
Hugh debuted in The Transfer Student, where he berated Blake and Leo for being late to class and angrily told Blake to focus more on improving himself as a Trainer instead of flirting with girls. Their argument alerted the new teacher, Cheren, who forced the three to sit outside as punishment. While they waited, Blake, Hugh, and Leo spotted the new transfer student, Whitley, arriving at class. Hearing the conversation Blake and others were having about Whitley, Cheren decided to skip the lecture and instead had the students battle each other. Separated into two groups by gender, Hugh battled against Leo and Blake, defeating the former, but losing to the latter.
In Movie Panic, Cheren took his class to a school trip at Pokéstar Studios. Hugh found the trip annoying, as he couldn't see how movies could make him stronger. He was proven wrong after learning the battles in the movies were real despite the dialogue being scripted. After returning to school, Yuki, Maya, and Yuko consulted with the other girls on their plans for the upcoming cultural festival. When Hugh told the girls to go back to their dorms like Cheren said to, Yuki told him off, one of her comments angering him into attacking. The girls angrily went home, but Hugh ending up picking up a pendant containing a memory card.
In Unforgettable Memories, Hugh checked the memory card and found that it contained a list of Pokémon and their Trainers. After finding his name, Hugh flashed back to five years ago, where he received a Purrloin and two other Pokémon from his grandfather. Hugh gave Purrloin to his younger sister as a birthday gift. After his sister and Purrloin became fast friends, Hugh decided to train Purrloin by having it battle against his Trapinch. Their battle alerted a pair of Team Plasma Grunts, who attacked Hugh and stole Purrloin. Claiming that if were stronger, he wouldn't have lost, Hugh swore revenge against Team Plasma. Back in the present, Hugh realized the owner of the pendant must be a member of Team Plasma and decided to reveal her true identity.
In Choir Tournament, Hugh's sister came to the Trainers' School to watch her brother take part in the Autumn Choir Tournament as a member of Team Jigglypuff. After facing off against a variety of other teams in the tournament, Team Jigglypuff emerged as the winner. Roxie, a judge, had her father take the winning team and their class to Castelia City to compete in the Unova Choir Tournament.
In Angry Boy, Hugh's sister managed to stow away on Pop Roxie's boat. She wanted a chance to talk to Hugh as they became distant after he started going to the Trainers' School. After Leo accidentally discovered them, he promised to help Hugh's sister hidden from the others. After they arrived, Roxie encountered an injured member of the executive committee for the Unova Choir Tournament. When the man revealed his Karrablast was stolen by Team Plasma, Hugh, Blake, Whitley, and Roxie headed to the Castelia Sewers to find the culprits. Shortly after they arrived, Hugh and the others encountered a group of Plasma Grunts. Hugh tried attacking, but was forced to run away when the Grunts sent their Muk to swarm everyone. After getting separated from the others, Hugh was approached by a Croagunk owned by Looker, who used a Xtransceiver to talk to Hugh. Croagunk's hat kept the Xtransceiver hidden, leading to Hugh assuming that Croagunk was the one talking. Looker tried asking Hugh what his connection to Team Plasma was, but Hugh refused to answer and ran off.
In Therian Forme III, Hugh left the sewers and returned to Prime Pier, where his class was gathered. He revealed to everyone that Team Plasma returned and a member of their class is one of them, presenting the pendant as proof. Hugh decided to leave the school to fight Team Plasma, but was stopped by Whitley. Finding her behavior suspicious, the class suspected Whitley, but were affected by her Foongy's spores. After the others fell asleep, Hugh realized Whitley was the Team Plasma member he was searching for. Hugh offered to return the pendant if Whitley helped retrieve Purrloin. Before they could do anything, Hugh and Whitley were alerted to the Plasma Frigate, a flying ship that used a cannon to freeze several buildings and civilians in an instant. Hugh managed to push Whitley and himself out of the way in time, but ended up falling unconscious.
In PS543, Hugh awakened at the Trainers' School. He was taken there by Rood of the Seven Sages, who revealed that Purrloin was safe in the care of someone else. Rood asked Hugh to give him the memory card, which contained data on a device that could counteract the Colress Machine capable of controlling Pokémon. A group of Plasma Grunts came to stop them, forcing Hugh to keep them busy while Rood went to find the memory card. Once Rood succeeded, the two fled and made their way to a building with good Plasma Grunts, who began searching through the data kept on the memory card.
Trapinch → Vibrava
Vibrava is Hugh's first known Pokémon. It was first seen as a Trapinch as it was being used to battle Leo's Deino at the Aspertia City Trainers' School. It won, but was defeated by Blake's Dewott afterwards. Sometime before going to Pokéstar Studios, Trapinch evolved into a Vibrava.
Purrloin is a Pokémon Hugh got for his sister's birthday. Although it wouldn't listen to him, the Purrloin listened to his sister perfectly. Later, it was stolen by Team Plasma, fueling Hugh's hatred for the group.
This Jigglypuff was partnered with Hugh during the Autumn Choir Tournament. Together, they performed in Team Jigglypuff and faced off against other students. In the finals, Team Jigglypuff faced off against Team Sawsbuck, but eventually came out on top.
In Challenge Mode, it is possible for his team to level down, with his starter, elemental monkey, and Unfezant being level 45, 43, and 43 respectively when battled in Undella Town, but all three being two levels lower when battling alongside the player in Lacunosa Town.