This card was released as a Wizards Black Star Promo through the Pokémon League in August 2001. In Japan, it was first available as an Unnumbered Promotional card on an insert in the November 1997 issue of CoroCoro Comic, released on October 15, 1997. A mail-in prize draw offering another copy of the Japanese print was published in the December 1998 issue of CoroCoro Comic, released on November 15, 1998. People wishing to enter the prize draw were required to affix the application ticket on the bottom left of the article page to a postcard and send it to Shogakukan. Two thousand winners were sent a set of five cards mounted on two plain sheets: Surfing Pikachu and Flying Pikachu on one; Jynx, Cubone, and Farfetch'd on the other.
It was reprinted with slightly different artwork in Japan as another Unnumbered Promotional card and was distributed by All Nippon Airlines between November 1 and 31, 1998. Passengers flying in conjunction with the "Get in a Jet! Double Chance Campaign" could redeem two domestic boarding pass stubs for a two-card set that included Flying Pikachu and Dragonite. Five thousand of these passengers were also selected by lottery to receive either a children's-size ANA Pokémon Jet Stadium Jumper or a Game Boy Color.
A German version of the Wizards Black Star Promo print was included in the Pikachu World Collection, available to purchase exclusively at Pokémon Park 2000 held at Sydney University, Sydney, Australia from September 12 to October 4, 2000. This print features a gold foil Pikachu tail stamp opposite the Black Star Promo symbol. It was later reprinted as a retro card in the Rising Rivals expansion, first released in the Japanese Bonds to the End of Time expansion.