(Redirected from Factory Head Noland)
ダツラ Datsura
Emerald Factory Head Noland.png
Art from Emerald
Gender Male
Eye color Gray
Hair color Light brown
Hometown Unknown
Region Hoenn (games)
Kanto (anime)
Trainer class Factory Head
(Frontier Brain)
Generation III
Games Pokémon Emerald, Masters EX
Brain of Battle Factory
Symbol Knowledge Symbol
English voice actor Kaiji Tang[1] (Masters EX)
Japanese voice actor Toshiki Masuda[2] (Masters EX)
Anime debut Numero Uno Articuno
English voice actor David Wills
Japanese voice actor Nobuyuki Hiyama

Noland (Japanese: ダツラ Datsura) is the Frontier Brain in charge of the Battle Frontier's Battle Factory, acting under the title of Factory Head (Japanese: ファクトリーヘッド Factory Head).

In the core series games

His position as head of the factory allows Noland to view the Battle Swap data for any Trainers. He instructs others that just reading isn't enough to learn about Pokémon; instead, a Trainer must gain experience. He awards the Knowledge Symbol onto the Frontier Pass of Trainers who defeat him.


Like the player, he uses rental Pokémon. Therefore, all of his Pokémon are random for both the Gold and Silver Symbols, so he can use any Pokémon except for those that are not admissible in the Battle Frontier; these include Mewtwo, Mew, Lugia, Ho-Oh, Celebi, Kyogre, Groudon, Rayquaza, Jirachi, and Deoxys.

Noland uses three Pokémon from this list:

Battle Frontier (Generation III)/Pokémon (Group 3)

In the spin-off games

Pokémon Masters EX

Main article: Noland (Masters)

Noland forms a sync pair with Pinsir and Ninjask in Pokémon Masters EX. His Pinsir is capable of Mega Evolving. Noland became a playable sync pair since the game's release.

Dex Trainer NDex Pokémon Type Weakness Role Base potential Availability
#028   Noland #0127   Pinsir
  Mega Pinsir
  ★★★★☆☆EX Selected after Chapter 2
Sync Pair Scout
#028   Noland #0291   Ninjask  
  ★★★★★☆EX Variety Sync Pair Scout



Sprite from
Overworld sprite from


Main article: Noland/Quotes

In the anime

Noland in the anime

Noland debuted in Numero Uno Articuno. Ash and his friends unknowingly saw him as he took a night flight in his plane alongside his friend Articuno. They met him in person at Battle Factory the following day, after stopping one of his inventions when it went out of control. Later, Noland called all of his Pokémon out to eat, and explained that the reason he had so many Pokémon was because of the many types of battles he could have. To Ash's surprise, Noland then allowed him to choose which Pokémon he wanted to face. As Ash had trouble choosing one Pokémon above another, Articuno unexpectedly appeared, and Noland explained how he first met the Legendary Pokémon during a flight, where he rescued it after noticing Articuno's injured wing.

Wanting to experience flight like Articuno, Max and Pikachu went for a joyride with Noland. However, while they were flying, Team Rocket showed up with their new mecha and attempted to steal all of the Battle Factory's Pokémon. In response, Noland dispatched Articuno against them, freeing the stolen Pokémon, destroying the mecha, and sending the trio blasting off. Later that evening, Ash announced that he wanted to battle Articuno. Noland accepted the challenge, and Ash told that he was going to use his Charizard in the battle, after he called it back from the Charicific Valley.

The next day, Ash and Noland had their battle. After quickly dealing with Team Rocket once again, Articuno and Charizard engaged in a dramatic match, which, despite Charizard's type advantage, turned out to be tough. Eventually, however, Charizard was able to defeat Articuno with its Seismic Toss. After the battle, Noland admitted his defeat and handed Ash his first Frontier Symbol, the Knowledge Symbol.

He reappeared in a flashback in A Pyramiding Rage!.


Noland is a strategist, and timing and pinpoint accuracy are critical to his battle technique. Even when his attacks appear to miss his opponent's Pokémon, their secondary effects have equally devastating consequences. Rather than battling with random Pokémon, Noland allows the opponent to choose who they will battle against.

Noland also enjoys inventing things and riding on the airplane that he built.




At the Battle Factory

This listing is of Noland's known Pokémon in the anime:


Voice actors

Language Voice actor
Japanese 檜山修之 Nobuyuki Hiyama
English David Wills
Finnish Pasi Ruohonen
Italian Gianluca Iacono
Brazilian Portuguese Rodrigo Andreatto
Spanish Latin America Jorge García
Spain Iñaki Crespo

In the manga

Ash & Pikachu

Noland in Ash & Pikachu

Noland appeared in Off To The Battle Frontier!!. He becomes the first Frontier Brain that Ash battles. During the battle, he uses Articuno while Ash used Charizard. He was able to get the upper hand in the battle at first when Charizard struggled to keep up with Articuno but as Ash was able to turn the tables, Noland lost to Ash and rewarded Ash the Knowledge Symbol for defeating him. As Ash leaped in the air with excitement, Noland along with his friends had to help him back up as he almost fell off of the battle area.



Pokémon Adventures


Emerald arc

Noland is one of the seven Trainers hired by Scott to be a Frontier Brain at the Battle Frontier. Noland is first watching the Battle Frontier's opening ceremony. The ceremony is interrupted by Emerald, who announces that he wishes to conquer the Battle Frontier. The press mistakenly report the incident as allowing an ordinary Trainer to take part in the Battle Frontier before it officially opens a week later. The Frontier Brains decide to use this assumption as free publicity and allow Emerald to challenge the Battle Frontier under the condition that he completes it before it officially opens. Noland, having found Emerald's stunt insulting, decides that he will be the boy's first opponent. The next day, Emerald begins his challenge of the Battle Factory. After Emerald finishes the proper number of sets, he and Noland begin their battle. Despite Noland's powerful team and type advantages, he is eventually defeated, which earns Emerald the Knowledge Symbol.

The next day, Noland begins investigating the rental Pokémon listed at the Battle Factory. He notes that the total number of Pokémon doesn't match up with previous numbers and the Sceptile Emerald used to defeat him isn't listed anywhere. He suspects that someone must have broken in and smuggled some Pokémon into the rental Pokémon list, but before he can reach a conclusion, Noland is knocked out by the armored man, Guile Hideout. Noland is taken to a hospital, where the other Frontiers gather and suspect Emerald to be the culprit. They confront Emerald about the situation after he conquered the Battle Pyramid. Emerald reveals that he did not attack Noland and is actually after the Mythical Pokémon Jirachi. The six Frontier Brains find Emerald's explanation suspicious, but decide to follow him into Artisan Cave to find Jirachi. They leave the cave after suffering injuries from a run-in with Guile Hideout himself.

Scott lets Emerald challenge Greta at her facility directly, then holds a crunch meeting with the other five Frontier Brains. During the meeting, Noland appears to them, revealing that he snuck out of the hospital because he couldn't stand lying in bed doing nothing. He asks Scott for the Jirachi Report so that he could translate it to find out where Jirachi will appear next. That night, Brandon comes in to assist Noland in deciphering the rest of the Jirachi Report. Together, they realize that Jirachi has a third eye, which must be looked at in order for Jirachi to grant someone's wish.

The next day, Noland assists the other Frontier Brains in ushering people to the Battle Dome. Noland reveals the he captured three Smeargle from the Artisan Cave that copied Jirachi's Wish with Sketch. Noland plans on using the Smeargle's Wish to attract Jirachi, allowing them to capture it before Guile. The plan doesn't work as Guile discovers Jirachi first after it appears over the top of the Battle Dome and captures it. Guile uses the rental Pokémon to the attack innocent bystanders and heads to the Battle Tower to make his wish. The other Frontier Brains stay behind to help everyone while Noland heads off to inform Spenser and Anabel about the situation. Although he gets to Spenser, Noland is unable to get in contact with Anabel. After meeting up with Emerald, Ruby, and Sapphire, the three head to the Battle Tower.

When they arrive, Guile reveals that he put Anabel under his control. Guile forces the four to traverse the Battle Tower's seventy floors and challenge Anabel on the final floor. Emerald manages to get to Anabel first, but is defeated by the time everyone else arrives. Guile holds Anabel hostage and forces Noland to give him the fully deciphered Jirachi Report. When Noland is unsure about what to do, Guile attacks him and takes the report by force. Now knowing the secret to Jirachi's third eye, Guile has Jirachi create a gigantic Kyogre made of seawater and uses it to flood the entire Battle Frontier. Noland is knocked unconscious from the attack, forcing Emerald to have Latios take Noland and Anabel to safety. Noland later awakens and helps the Frontier Brains fight off Guile's rental Pokémon while Emerald and the other Pokédex holders fight Guile. Eventually, Emerald and the Pokédex holders manage to defeat Guile and destroy the gigantic Kyogre monster. The day after, an injured Noland and the other Frontier Brains congratulate Emerald for the hard work he put into saving everyone.

Omega Ruby & Alpha Sapphire arc

Noland and the other Hoenn Frontier Brains battle and defeat the Admins of Neo Team Magma and Neo Team Aqua, who had interfered in the launch of a rocket that was made to stop the meteoroid threatening to destroy the world. Later, Noland and the other Hoenn Frontier Brains are called to Sootopolis City to assist in stopping the meteoroid.


On hand
Smeargle (×3)
These three Smeargle originally resided at Artisan Cave. Noland captured them after noticing that they witnessed Jirachi and copied its Wish. With the light from the Smeargle's Wish, Noland found a way to search where Jirachi will appear next.

Their known moves are Sketch and Wish*.

Debut A Cheeky Charizard Change-Up II
Mawile was the first Pokémon that Noland used in the Battle Factory. He had a wide variety of moves that could allow him to defeat his opponents, but Emerald prevented him from using them with a clever usage of the move Trick. Mawile was later taken from the Battle Factory to be used in Guile Hideout's rental Pokémon army. After Emerald calmed him down, Noland took Mawile and used him to battle his way through the Battle Tower. In the Omega Ruby & Alpha Sapphire arc, he was seen helping Noland fight the Admins of Neo Team Magma and Neo Team Aqua.

Mawile's known moves are Focus Punch, Iron Defense, Flamethrower*, and Crunch*, and his Ability is Intimidate.

Debut Pinsir Me, I Must Be Dreaming
Golem was the second Pokémon that Noland used in the Battle Factory. He managed to defeat Emerald's Pinsir and Linoone but was defeated by Emerald's Sceptile. Golem was later taken from the Battle Factory to be used in Guile Hideout's rental Pokémon army. He was calmed down by Emerald through the soil from Faraway Island.

Golem's known moves are Rock Slide, Double-Edge, Earthquake*, and Explosion*, and his Ability is Rock Head.

Debut Pinsir Me, I Must Be Dreaming
Glalie was the third Pokémon that Noland used in the Battle Factory. He fought Emerald's Sceptile and despite the type advantage and powerful moves, he was defeated by his Leech Seed and Iron Tail combination. Glalie was later taken from the Battle Factory to be used in Guile Hideout's rental Pokémon army. He was calmed down by Emerald through the soil from Faraway Island.

Glalie's known moves are Crunch, Ice Beam, Sheer Cold, and Rest*, and his Ability is Inner Focus.

Debut Gotcha Where I Wantcha, Glalie



Language Name Origin
Japanese ダツラ Datsura From the genus Datura
English Noland From knowledge
German Kevin From Kenntnis (knowledge)
Spanish Sabino From saber (to know)
French Sam From savoir (to know)
Italian Savino From sapienza (knowledge)
Korean 다투라 Datura Transcription of his Japanese name
Chinese (Mandarin) 達拉 / 达拉 Dálā Partial transcription of his Japanese name
Chinese (Cantonese) 達拉 Daahtlāai
Vietnamese Datsura Transcription of his Japanese name

Related articles


  Hoenn Battle Frontier  
  Battle Tower  
Salon Maiden
  Battle Palace  
Palace Maven
  Battle Factory  
Factory Head
  Battle Pyramid  
Pyramid King
  Battle Dome  
Dome Ace
  Battle Arena  
Arena Tycoon
  Battle Pike  
Pike Queen

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  This game character article is part of Project CharacterDex, a Bulbapedia project that aims to write comprehensive articles on each character found in the Pokémon games.