Beat Up is a Pokémon Trading Card Gamedeck archetype based around Sneasel. It was popular due to its potential to inflict massive damage for little energy, but was shunned by some players because it relied on successful coin flips. It died out in later 2001.
The Beat Up archetype has been around since soon after the Neo Genesis expansion was released. Many players recognized Sneasel as a game-changing Pokémon almost instantly after its release. However, some did not believe it would succeed because it was only useful as a beatstick, and even then it relied too much on coin flips to be consistently useful. The former point of view would prove to be correct, as Beat Up variants dominated the Play! Pokémon scene for quite some time. With Beat Up winning constantly and few other decks competing with it, Wizards of the Coast did something unprecedented at the time: they banned Sneasel from use. This crippled the deck, as Sneasel was the key card. Many players were outraged, some were relieved.
The main strategy of the deck is to get Sneasel onto the field as the Active Pokémon as soon as possible with two Darkness Energies attached to it. A Slowking on the bench is ideal, because it prevents the player's opponent from playing Trainer cards to switch out or heal their Active Pokémon. That way, Sneasel can just attack until the opposing Pokémon is Knocked Out. Cleffa is used for hand refreshing and drawing support to meet the deck's other requirements as soon as possible (i.e. Sneasel and Slowking). Once the player has their Sneasel powered up, they should pile as many Pokémon onto the bench as possible, so as to have Beat Up doing maximum damage. Any trainer cards used should be aimed towards this objective.
Sneasel is the deck's main attacker, with Beat Up doing an average of 10 damage for each Pokémon in play, plus an additional 10 damage for each Darkness Energy and/or PlusPower.
Slowking prevents the opponent from playing Trainer Cards like Switch to get their Pokémon safe from Sneasel. It also slows down an opponent's drawing speed and reduces their chances to win as a whole.
Cleffa backs up Sneasel with drawing support and hand refreshing. It maximizes a player's chance of drawing a Sneasel and as many Darkness Energies as possible.
Murkrow could lock the opponent out of the game by using its Mean Look attack while they had a setup Pokémon like Cleffa in play, keeping them from switching while fainting their benched Pokémon with Feint Attack
Full Heal Energy removes status conditions from Sneasel to ensure it has a successful attack and does not faint from poison or burn.
Typical deck list
The deck list appearing below is not official; it is meant to represent an average build of the archetype, not specifically constructed for any regional metagame. Being that this is merely an archetype, a player may wish to change any part of this deck when building his or her own version.