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Pokéstar Studios allows the player to take part in making films involving Pokémon. The films feature a scenario chosen by the player and a number of Pokémon battles. Roxie's father and Brycen have co-starred in several films produced in the studio.
The facility is run by an elderly man named Stu Deeoh (Japanese: ウッドウさんMr. Woodo).
To make a film, the player goes to a room with a green screen and faces a person in a Pokémon battle. During the battle, several script options are shown. The player must choose the option that best matches the movie script. The options chosen will determine the course of the film. Once the filming is complete, the player can watch the movie in the theater.
There are three types of endings that a movie can get:
Good Ending - Generated by following the script. Creates a good, if predictable, ending. Getting the good ending usually unlocks the next movie in the series. You can tell you are getting the good ending by the pleased reactions of the director.
Bad Ending - Generated by deviating from the script, such as acting out of character (acting scared when playing a superhero, not acting scared when a zombie appears, etc) or not completing the battle puzzle properly. Directors have an aggravated response when triggering a bad ending.
Twist Ending - Generated by deviating from the script a certain way, causing a puzzled response from the director. Twist endings change the nature of the movie entirely and generate a shocked reaction.
Its name in Japanese, Pokéwood, is based on the name Hollywood.
If the player manages to create a "strange ending" with their own Pokémon, their Pokémon will become a star, thus they will be given a special entry animation, much like when a Shiny Pokémon is sent out.