The Lure Module is a PokéStop module used to attract wild Pokémon to the PokéStop's location for 30 minutes. PokéStops that have an active Lure Module placed will have pink petals falling around them in the map view. The effect can be utilized by all players, and any player viewing the PokéStop can see the username of whoever placed the Lure Module. Only one Lure Module can be active at a PokéStop at once, and another Lure Module cannot be placed until the previous one expires.
The Lure Module's effect is similar to that of the Incense but is fixed to a PokéStop rather than to the player.
Lure Module was introduced as an Item card in the Pokémon Trading Card Game during the English Sword & Shield Series (the Japanese Sword & Shield Era). It was first released in the Japanese and English Pokémon GO expansions, with artwork by ORBITALLINK Inc. It was also released as a Secret card in the same Japanese and English expansions, with artwork by the same artist. It allows each player to reveal the top three cards of their deck and put all Pokémon they find into their hand, then shuffle the other cards back into their deck.