Italia 1
Italia 1 is an Italian commercial TV owned by Mediaset that airs several TV series, cartoons and anime (like Pokémon) oriented at children and teenagers.
Pokémon on Italia 1
The beginning of the success
Pokémon started on January 7th 2000 to have been being broadcasted from Monday to Friday in the afternoon, around 5 P.M. The series that year was successful and it was also transmitted on prime time on Saturdays. From the fourth season on, however, Pokémon lost more and more fame. On Christmas 2001 it was even suspended for one year, perhaps for dub problems, and when in the end of 2002 it started again, its success was lowered even more.
The decline
In 2003 Master Quest began around 4 P.M. With this fifth series, Italia 1 chose to divide the episodes into two halves for the premiere, creating, in this way, two 10-minutes episodes broadcasted from Monday to Friday. However, when the episodes were re-aired, they were transmitted in full. From that moment on, nevertheless, Pokémon was broadcasted later and later (Pokémon Advanced at 4.30 P.M., Pokémon Advanced Challenge at 5 P.M.) as long as the eight season started to be broadcasted at 6:00 P.M., always for ten minutes on February 2006. Unfortunately, after few months was moved to Saturdays and Sundays imitating the TV schedule of Kids WB! Nevertheless, the most of the Italian kids still attend the school on Saturday. Due to this choice, some Italian Pokémon sites chose to make together a petition against Italia 1. Perhaps because of this petition or maybe due to the lower audience, Pokémon returned in the afternoon at 5:15 P.M.
Lately
With the begin of Pokémon Chronicles, however, the show was broadcasted once again in the weekend (but later in the morning). The same happened for Pokémon: Battle Frontier, that not only was transmitted in the weekends, but also just for 10 minutes. Even, in Summer 2007, Pokémon landed every morning at 8:30 A.M. In September 2007, Italia 1 decided on give another chance to the show and, exploiting the success of Pokémon Diamond and Pearl, Pokémon came back in the afternoon with the new season, "Pokémon: Diamante e Perla". The first episodes were successful, similar to the ones of the first seasons, but after few episodes the success decreased, and so in January 2008 "Diamante e Perla" went back in the weekend.
External links
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