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The Pokémon Company International: Difference between revisions
→Early history
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On December 31, 2005, the licensing and merchandising agreement between [[4Kids Entertainment]] and Pokémon USA expired.<ref>http://www.businesswire.com/news/home/20051223005061/en/Pokemon-USA-Moves-Licensing-In-House-2006-4Kids</ref> This agreement included the [[dub]]bing of the {{pkmn|anime}} so Pokémon USA switched to producing the English dub in association with [[TAJ Productions]] which had worked with 4Kids on [[season]]s [[S01|one]] through [[S05|five]].<ref>http://www.pokebeach.com/2008/01/taj-productions-no-longer-dubbing-pokemon</ref> The recasting of the main characters created [[Pokémon USA recasting controversy|a large controversy]]. In May of the same year, {{DL|Pokémon in the United States|Kids' WB!}} announced that it would be dropping all anime from its autumn lineup in its move to {{wp|The CW}}, which included the Pokémon anime.<ref>https://web.archive.org/web/20080101140811/http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1002384275</ref> Pokémon USA went into negotiations with {{DL|Pokémon in the United States|Cartoon Network}} to air past and future episodes of Pokémon, which turned out successful.<ref>https://web.archive.org/web/20110309034052/http://www.bulbagarden.net/pokemoncreations/sova/cnnegotiations.html</ref> In June, a ''Master Toy'' licensing agreement was signed with {{wp|Jakks Pacific}}.<ref>http://icv2.com/articles/comics/view/8904/jakks-gets-pokemon-toy-license</ref> | On December 31, 2005, the licensing and merchandising agreement between [[4Kids Entertainment]] and Pokémon USA expired.<ref>http://www.businesswire.com/news/home/20051223005061/en/Pokemon-USA-Moves-Licensing-In-House-2006-4Kids</ref> This agreement included the [[dub]]bing of the {{pkmn|anime}} so Pokémon USA switched to producing the English dub in association with [[TAJ Productions]] which had worked with 4Kids on [[season]]s [[S01|one]] through [[S05|five]].<ref>http://www.pokebeach.com/2008/01/taj-productions-no-longer-dubbing-pokemon</ref> The recasting of the main characters created [[Pokémon USA recasting controversy|a large controversy]]. In May of the same year, {{DL|Pokémon in the United States|Kids' WB!}} announced that it would be dropping all anime from its autumn lineup in its move to {{wp|The CW}}, which included the Pokémon anime.<ref>https://web.archive.org/web/20080101140811/http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1002384275</ref> Pokémon USA went into negotiations with {{DL|Pokémon in the United States|Cartoon Network}} to air past and future episodes of Pokémon, which turned out successful.<ref>https://web.archive.org/web/20110309034052/http://www.bulbagarden.net/pokemoncreations/sova/cnnegotiations.html</ref> In June, a ''Master Toy'' licensing agreement was signed with {{wp|Jakks Pacific}}.<ref>http://icv2.com/articles/comics/view/8904/jakks-gets-pokemon-toy-license</ref> | ||
In 2007, [[Kenji Okubo]] became the President when Akira Chiba stepped down. | In 2007, [[Kenji Okubo]] became the President when Akira Chiba stepped down.<ref>http://www.businesswire.com/news/home/20071211006030/en/President-Pokemon-USA-Step</ref> In 2008, the production of the dub moved to [[DuArt Film & Video]].<ref>http://www.imdb.com/company/co0019608/</ref> Red Central was commissioned by Pokémon UK to create a {{wp|marketing}} style guide for Europe.<ref>http://www.creativematch.com/news/pok-mon-launches-european-branding/94049/</ref> | ||
In 2008, a partnership with {{wp|Network Distributing|Network}} was announced. Network would distribute the [[Pokémon movie]]s and {{DL|List of anime episodes|anime episodes}} on {{wp|DVD-Video|DVD}}.<ref>http://pkmn.net/?action=news&page=viewnews&id=673</ref> It was also announced {{wp|Jetix#Jetix Europe|Jetix Europe}} (now {{wp|Disney XD Europe}}) would air the next [[season]] of the [[Pokémon anime]].<ref>http://www.jetixeurope.com/site/press_office/press_releases/pokemon.html</ref> | In 2008, a partnership with {{wp|Network Distributing|Network}} was announced. Network would distribute the [[Pokémon movie]]s and {{DL|List of anime episodes|anime episodes}} on {{wp|DVD-Video|DVD}}.<ref>http://pkmn.net/?action=news&page=viewnews&id=673</ref> It was also announced {{wp|Jetix#Jetix Europe|Jetix Europe}} (now {{wp|Disney XD Europe}}) would air the next [[season]] of the [[Pokémon anime]].<ref>http://www.jetixeurope.com/site/press_office/press_releases/pokemon.html</ref> | ||
In February 2009, PUSA announced a deal with {{wp|Toys "R" Us}} in which stores would have a dedicated ''Pokémon Boutique'' until the end of the year.<ref>http://kotaku.com/5149612/pokemon-boutique-invades-toys-r-us</ref> A deal was also announced with [[Universal Studios Home Entertainment]], in which the company will be distributing the [[Pokémon movie]]s on {{wp|DVD-Video|DVD}}. | In February 2009, PUSA announced a deal with {{wp|Toys "R" Us}} in which stores would have a dedicated ''Pokémon Boutique'' until the end of the year.<ref>http://kotaku.com/5149612/pokemon-boutique-invades-toys-r-us</ref> A deal was also announced with [[Universal Studios Home Entertainment]], in which the company will be distributing the [[Pokémon movie]]s on {{wp|DVD-Video|DVD}}.<ref>https://www.pocketmonsters.net/main/news/456</ref> | ||
==Criticism== | ==Criticism== | ||