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The Pokémon Company International: Difference between revisions
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In January 2006, the licensing and merchandising agreement between [[4Kids Entertainment]] and Pokémon USA expired. This agreement included production of the anime so Pokémon USA switched to in-house dubbing using the facilities at [[TAJ Productions]] which had worked with 4Kids on seasons one through six of the previous dub. The recasting of the main characters created [[Pokémon USA recasting controversy|a large controversy]]. Later that year, in May, [[Kids WB]] announced that it would be dropping all anime from its fall lineup in its move to {{wp|The CW}}, which included the Pokémon anime. Pokémon USA went into negotiations with [[Cartoon Network|Cartoon Network US]] to air past and future episodes of Pokémon, which turned out successful. In June, a Master Toy licensing agreement was signed with Jakks Pacific, Inc. | In January 2006, the licensing and merchandising agreement between [[4Kids Entertainment]] and Pokémon USA expired. This agreement included production of the anime so Pokémon USA switched to in-house dubbing using the facilities at [[TAJ Productions]] which had worked with 4Kids on seasons one through six of the previous dub. The recasting of the main characters created [[Pokémon USA recasting controversy|a large controversy]]. Later that year, in May, [[Kids WB]] announced that it would be dropping all anime from its fall lineup in its move to {{wp|The CW}}, which included the Pokémon anime. Pokémon USA went into negotiations with [[Cartoon Network|Cartoon Network US]] to air past and future episodes of Pokémon, which turned out successful. In June, a Master Toy licensing agreement was signed with Jakks Pacific, Inc. | ||
In 2007, Kenji Okubo became the President when Akira Chiba stepped down. In 2008, the production of the dub moved to [[DuArt Film and Video]]. | In 2007, [[Kenji Okubo]] became the President when Akira Chiba stepped down. In 2008, the production of the dub moved to [[DuArt Film and Video]]. | ||
In February 2009, PUSA announced a deal with Toysrus in which stores would have a dedicated ''Pokémon Boutique''. A deal was also announced {{wp|Universal Studios Home Entertainment}} in which Universal will be distributing the Pokémon movies on DVD. | In February 2009, PUSA announced a deal with Toysrus in which stores would have a dedicated ''Pokémon Boutique''. A deal was also announced {{wp|Universal Studios Home Entertainment}} in which Universal will be distributing the Pokémon movies on DVD. | ||
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===Merge=== | ===Merge=== | ||
Pokémon USA, Inc., merged with Pokémon UK in April 2009. The two companies now work under the name ''The Pokémon Company International'', which is responsible for the Pokémon franchise in all non-Asian countries. The company's president is Kenji Okubo, the former head of Pokémon USA. | Pokémon USA, Inc., merged with Pokémon UK in April 2009. The two companies now work under the name ''The Pokémon Company International'', which is responsible for the Pokémon franchise in all non-Asian countries. The company's president is Kenji Okubo, the former head of Pokémon USA. Okubo said the two companies had worked closely together on a day-to-day basis, and the change in name was done to reflect the connection between the two offices and ensure their worldwide reach. | ||
== Criticisms == | == Criticisms == | ||