Project Snorlax: Difference between revisions

'''Project Snorlax'''<ref>[https://www.youtube.com/watch?v=0GZ32821pf8 The Adventures of Snorlax & Cubone | Project Snorlax &#x1F31E;&#x1F341;&#x2744;&#x1F33A;]. [https://www.youtube.com/c/pokemon The Official Pokémon YouTube Channel]. ''YouTube''.</ref> (Japanese: '''プロジェクトカビゴン''' ''Project Kabigon'') is a campaign launched by [[The Pokémon Company]] in 2023 that focuses on {{p|Snorlax}}. It includes various social media campaigns, entertainment products, and advertisements. It is the third such campaign to be launched by The Pokémon Company, after [[Project Eevee]] in 2017 and [[Project Piplup]] in 2021. It ended on February 29th, 2024.<ref name=EndDate>[https://www.instagram.com/p/C37PMUwNXPE/ The Project Snorlax account posting about the end-date of content updates.]</ref>

Focusing on the titular {{pkmn|category|Sleeping Pokémon}}, Project Snorlax launched on March 17, 2023, which coincides with {{wp|World Sleep Day}} for that year. According to the official Twitter announcement, Project Snorlax aims to present the "cuteness, coolness, and loveliness" of {{p|Snorlax}}.<ref>[https://twitter.com/project_kabigon/status/1636532838798610432 Tweet by 【公式】プロジェクトカビゴン (@project_kabigon).] Posted on March 17, 2023.</ref><ref>Gala-Mos (March 19, 2023). [https://nintendosoup.com/official-project-snorlax-website-and-twitter-account-launched-by-the-pokemon-company/ Official Project Snorlax Website And Twitter Account Launched By The Pokemon Company]. ''NintendoSoup''.</ref> Project Snorlax has a dedicated website, as well as Twitter and Instagram accounts (both on @project_kabigon). After the campaign ended, the Instagram account moved to a new handle (@pokemonsleep_kabigon_official).

A web manga titled (Japanese: '''カビゴンの夢グルメ''' ''Kabigon's Dream Gourmet'') was announced in 2023, written and illustrated by Taku Kuwabara, the mangaka behind ''{{wp|Drifting Dragons}}''. The first chapter was scheduled for a release in Fall 2023,<ref name=DreamGourmetDate2023>[https://web.archive.org/web/20240119140752/https://www.pokemon.jp/special/project_kabigon/video/03.html The original post detailing Kabigon's Dream Gourmet original release date, being 2023.]</ref> though it was quietly delayed until January 2024.<ref name=DreamGourmetDate2024>[https://archive.is/R3i7O The first release of Kabigon's Dream Gourmet, being January 19th, 2024]</ref> The final chapter released on February 23rd, 2024.<ref name=DreamGourmetFinalChapter>[https://archive.is/5QV8y The final release of Kabigon's Dream Gourmet, being February 23rd, 2024.]</ref>

==The Confronting Snorlax==

[[File:Project Snorlax Logo Snorlax Stands Tall.png|thumb|250px|立ちはだかるカビゴン (''Snorlax Blocks the Way'') logo]]

Each day the week beginning January 22nd, 2024, social media accounts for Project Snorlax released artwork depicting Snorlax in various battles against the player characters from a variety of core series games, under the name '''The Confronting Snorlax'''<ref>Used consistently by Asian English social media: [https://www.facebook.com/official.pokemon.india/posts/pfbid02e9bxqeA7kS4Z2w4W7ffSCifD2fr31HjRxGVPmWcxRbJKVXoMg9jMgFk2u9AVK4DEl India], [https://www.facebook.com/PokemonMalaysia/posts/pfbid0iewjMr8xmVQ7qH8GUda1yphcBztNWEvZBdfregLqqgqsCvAHDm5Xkm9VcpUn598Ul Malaysia], [https://www.facebook.com/OfficialPokemonPH/posts/pfbid0kQjDZyC1r4ADWKyN4KS7f1jwYsDLZhu1bbXRCHurYqyBAbEqj5hbqs7U65rdhmKul Philippines], [https://www.facebook.com/Pokemon.official.Singapore/posts/pfbid05B7kdk91a6gDozQQPeYfPQAt3Zz45afgvxoowVUzaCybVchLET182ifFMss8LTzwl Singapore]</ref>  (Japanese: '''立ちはだかるカビゴン ''' ''Snorlax Blocks the Way'').<ref name=SnorlaxStandsTall>[https://archive.is/idL8n The roadmap for Snorlax Blocks the Way]</ref>

* [https://www.instagram.com/pokemonsleep_kabigon_official/ Project Snorlax on Instagram]