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Character of the Day: Cheren
- Cheren (Japanese: チェレン Cheren) is a rival character in Black and White, and a Gym Leader in Black 2 and White 2.
- Cheren is a childhood friend of the player who, like the player, lives in the starting town of Nuvema Town. While he holds a greater knowledge in Pokémon than his friends and tends to offer the player advice during the course of their journey, his comments are often witty and intellectual.
- Whilst Professor Juniper describes him as being very honest, she also remarks that he can be 'a little difficult'; his impatience in particular is often seen throughout the earlier stages of his journey. He is also described as being quite judgmental by Alder.
- The player will encounter and battle him several times throughout the game. After the main storyline, Cheren can be found inside Victory Road where he can be battled once a day.
- In Black 2 and White 2, Cheren is the new Normal-type Gym Leader. He gives away the Basic Badge, replacing Lenora.
- In the Be a Master!! Pokémon BW manga, Cheren is friends with both Monta and Bianca, he is very knowledgable about Pokémon, which Monta dislikes. He also appears in the Pokémon Adventures manga as a supporting character.
- Cheren has appeared on a card in the Emerging Powers expansion. He is a Supporter card that allows the player to draw 3 cards.