Pokémon Game Tip Cards (Black Diamond)

Pokémon Game Tip Collector Cards were Pokémon cards distributed in packages of Lactalis cheese products in Canada on September 1998, launching along with the release of Pokemon Red / Blue in Canada. Each package of cheese contained one of 4 game tip cards as well as a potential winning coupon for one of several Pokémon-related prizes, including Game Boy Color consoles (the fine print saying the Gameboy Color would not be shipped out till November 1998) and Pokémon video games. Non-winning coupons offered a $0.30 discount on the purchase of Black Diamond cheese. Contest started August 1998 and ended July 1999.

A non-winning coupon featuring artwork of Pikachu

There are 2 variants of the cards. The early Lactantia printed ones from the province of Ontario and Quebec and the later more mass produced for the rest of Canada via Black Diamond labeled cards.

These were the very first Pokemon cards released in North America.

List of cards

Lactantia	Black Diamond	Pokémon	Backside Card text
		Venusaur #3	It may be that cute Pokémon are hard to catch!

Lactantia	Black Diamond	Pokémon	Backside Card text
		Charmeleon #5	Some Pokémon can only be found in special Zones of the game

Lactantia	Black Diamond	Pokémon	Backside Card text
		Blastoise #9	Some Pokemon can fly while others can swim. Use this to travel around places you normally can't get too.

Lactantia	Black Diamond	Pokémon	Backside Card text
		Meowth #52	Each Pokémon has an element, such as Fire, Water, Electricity. The game works like a complicated version of Rock-Paper-Scissors.

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This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise.