For the first time in the TCG, two simultaneous deck kits were released marketed at a specific gender. The contents of the two sets are largely similar; both have three half decks based on the Generation V starters Snivy, Tepig, and Oshawott; both also contain the same assortment of game essentials. The major difference is in the design of the products and items themselves, the girls set advertised as "cuter" when compared to the standard Beginning Set. Each set also has a small number of exclusive cards, but both share a collective numbering system and set symbol. The half decks are further identified by featuring colored silhouettes of the appropriate starter Pokémon, the cards exclusive to the Beginning Set for Girls also have a pink collection number. The holographic cards in both sets use a bubble foil pattern, which has since been used on cards in other Japanese card collections.
In addition to the half decks, each set contains damage counters, a coin, a play mat, as well as how to play DVDs and manuals. Similarly to the Entry Pack '08 released in the DP era, Deluxe (DX) versions of each set were later released on November 20, 2010. The DX versions contain the same contents as their regular counterparts in addition to a themed deck case, card sleeves, sticker sheet, notebook, and are presented in a metal case. Unlike the Entry Pack '08 DX, no additional cards were included.
An enhanced version of the standard Beginning Set was released on August 5, 2011 as the Beginning Set + (Plus). The contents of this version are similar to the original release, but include differently constructed half decks with a new collection number and set symbol. The Nintendo DS game Pokémon Card Game: How to Play DS is also packaged with the set. A Pikachu-themed version of the Beginning Set DX was released on November 18, 2011. This version contains all items that can be found in the regular set, with the addition of a damage counter case. All items feature a Pikachu-themed design. The half decks included in the Pikachu version are constructed in the same way as the Beginning Set +, albeit with a different set symbol. The set also comes with a Pikachu promotional card, which uses the same bubble foil pattern as the other holographic cards in the set.