The Berry has special properties, as it will turn any Pokémon that eats it pink. If a Pokémon eats the Berries often enough, the color change will be permanent; however, if it is only eaten a few times, the Pokémon will soon revert to its normal coloration. When Ash's Pikachu ate the Berries, just the tip of his tail and his cheeks turned pink, rather than its whole body.
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