In Japan, this card was released as one of the ADV-P Promotional cards at participating 7-Eleven stores as part of the Pokémon Fair campaign, which ran from June 25th, 2003 until stocks lasted. Customers who purchased a bottle of Coca-Cola Vanilla, Sprite Classic, Ambasa Sour White, Fanta Fruit Punch, or Fanta Melon Soda were given one of 21 possible cards. Jirachi was marketed as the 'secret card' of those available, its identity teased by advertisements hinting that the card would be of a Pokémon starring in the upcoming sixth movie.