The entire year of 2006 was celebrated as Pokémon's 10th Anniversary, as February 27, 2006 marked the tenth anniversary of the original Japanese release of Pokémon Red and Green Versions, and therefore the tenth anniversary of the Pokémon media franchise as a whole.
Journey Across America
- Main article: Pokémon 10th Anniversary Journey Across America
A series of events were held across the United States throughout 2006 under the title "Journey Across America". The events showed previews of Lucario and the Mystery of Mew and had GBA and TCG tournaments.
The Mastermind of Mirage Pokémon
- Main article: The Mastermind of Mirage Pokémon
A special episode of the Pokémon anime was made in the United States, first broadcasted on April 29, 2006.
Perdue Farms promotion
- Main article: 10th Anniversary Perdue Farms promotion
In the summer of 2006, Perdue Farms distributed one million promotional mini-discs in packages of Perdue Chicken Breast Nuggets. The discs contained exclusive Flash-based Pokémon games, a Pokédex, and a Pokémon Trading Card Game "Learn to Play" demo. Beating the games on their highest difficulty allowed the player to view an exclusive 10th Anniversary music video, featuring the song Pokémon Go! and clips from the Pokémon anime.
In Japan, another CD was released on October 28, 2006, titled 10th Anniversary Pokémon Happy Birthday Concert.
Several merchandise items were made in celebration of Pokémon's 10th Anniversary, many of them available on Pokémon Center's online store. Some examples include Viz Media's Pokémon All-Stars DVD set, which began as ten DVDs in celebration of the 10th Anniversary; a limited edition Fossil watch featuring Pikachu; and a 10th Anniversary trading card set by Topps.
A 10th Anniversary Pokédex guide was published by Prima Games. This book contained special artwork by Ken Sugimori and Pokédex information for each Pokémon in the National Pokédex up to Generation III, including Jirachi and Deoxys.